This monograph provides the inventor or small corporate entrepreneur with practical guidelines for marketing an invention. It presents general information in an effort to help move an invention into the marketplace. Emphasis is placed upon understanding the role patents play in promoting, licensing, and selling an invention. Among the topics covered include: -Evaluating the potential of new technology -Drafting a business plan -Going into business for yourself -Manufacturing and distrubuting alternatives -Marketing representatives

Develop your ideas into successful products and services.

Based on hundreds of invention evaluations, counseling sessions with inventors and negotiations with marketers and manufacturers, Marketing Your Invention dispels the myths and clearly communicates what inventors need to know to successfully bring their inventions to market. Topics include: protecting an idea, characteristics of a successful new product, invention positioning, finding money, and licensing.

Internet Book Watch: Will It Sell? was specifically written for anyone considering bringing their invention to market. A key consideration in marketing a new idea or product is to determine its profitability, especially before investing capital on a patent. James White's practical, "reader friendly" informational manual will provide the non-specialist general reader with inexpensive techniques and practical steps to take in assessing whether or not their invention will be commercially viable. Fundamental issues are clearly addressed such as what a patentable invention is, the step for "idea development" and "product development"; advertising claims, getting professional help, even doing your own patent search. Dozens of Internet resources are provided with instructions for how best to utilize them. If you have an idea or an invention that you want to make money with, begin by a carefully reading of James White's Will It Sell?

Discover the tricks of the trade that helps ordinary people learn how to look at their world through the eyes of an inventor. You don’t have to be a mechanical genius to be an inventor. Chances are, you’re already at the all-important starting ground every inventor begins at--wishing you could find a clever solution to an everyday challenge. The far-too-complicated baby swing. Slick-soled running shoes. Computer cords constantly tangled up...there can’t be a solution unless there’s a problem. Author and inventor Patricia Nolan-Brown has turned many common annoyances into ingenious and money-making products, and she believes you can do the same. In Idea to Invention, you will learn the six simple steps it takes to go from idea to invention, and discover: Creativity habits that spark invention The power of tape-and-paper prototypes to refine their vision How to navigate the ins and outs of licensing and patenting their product The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line How to promote their invention Product enhancements that add years to shelf life From the everyday challenge and your initial concept to resolve it, all the way to the explosion of your thriving business, Idea to Invention simplifies the invention process and gives creative thinkers the competitive edge they need to achieve the success their amazing ideas deserve.