Este no es un libro tradicional de marketing est�tico o un plan de negocios de los que puedes encontrar en Internet, es un viaje a trav�s de vivir la realidad est�tica como el negocio m�s rentable de tu vida, adem�s que estas haciendo algo que te gusta y apasiona.Este libro es un estudio a partir de palabras reales y sin tecnicismos, ya que el emprendedor no tendr� "un punto de vista" sino "un campo de vista" de su negocio, en palabras que entiende y con la visi�n de percibir y hacer algo real con esta informaci�n.Es un estudio creado a partir de ir a peluquer�as y hacer que me cortaran el cabello, me arreglaran las u�as o en un centro spa, recurrir a tratamientos de belleza masculino y ni que decir las mujeres que se hacen muchas m�s cosas a nivel de est�tica. Son negocios.

"Lo que más me ha impresionado de "Marketing digital en su clínica estética" es que las estrategias son sumamente prácticas y sencillas de implementar y además no cuestan demasiado. Cada cirujano plástico debería leer este libro". -- Alfredo Hoyos MD "Marketing digital en su clínica estética" Guía completa para médicos estéticos. Una guía práctica hands-on para monetizar social media, web y marketing digital. Nuevas técnicas, tácticas, plataformas, tendencias y oportunidades. Incremente su tráfico, leads, ventas y su espacio en el mercado. Guía paso a paso para el planeamiento y la ejecución de su plan de mercadeo con resultados acelerados. Cubrimos todos los aspectos de video y foto marketing con Instagram, Facebook, Periscope y Google Hangout.

Internet es, a día de hoy, el canal más fuerte de interacción entre usuarios. Del mismo modo que todas las disciplinas han tenido y tienen que saberse adaptar a este nuevo medio para conseguir explotarlo al máximo, el Marketing no podía ser menos. Una de las ramas más importantes y con más proyección hoy en día en el Marketing, es el Marketing Digital, los actuales y futuros profesionales de este sector, debemos conocer y adaptarnos a este medio y ser capaces de beneficiarnos de todo su abanico de posibilidades. Del mismo modo que otros muchos sectores, el de la medicina estética, es un sector que se está beneficiando, y continuará haciéndolo, del gran poder de las técnicas y estrategias ofrecidas dentro del marketing digital, con el fin de crecer y aumentar su actividad en el mercado actual y futuro. Por ello he querido implementar y analizar este proyecto de marketing digital, directamente destinado al sector de la medicina estética actual. Palabras clave: Marketing Digital, Redes Sociales, Medicina Estética, Plan de Marketing Digital.

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.