Marketing Tourist Destinations in Emerging Economies
Title | Marketing Tourist Destinations in Emerging Economies PDF eBook |
Author | Ishmael Mensah |
Publisher | Springer Nature |
Pages | 315 |
Release | 2021-11-27 |
Genre | Business & Economics |
ISBN | 3030837114 |
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Tourism’s New Markets
Title | Tourism’s New Markets PDF eBook |
Author | Philip Pearce |
Publisher | Goodfellow Publishers Ltd |
Pages | 343 |
Release | 2020-09-30 |
Genre | Business & Economics |
ISBN | 1911635646 |
With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segments and develop a new research framework. A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism.
Emerging Innovative Marketing Strategies in the Tourism Industry
Title | Emerging Innovative Marketing Strategies in the Tourism Industry PDF eBook |
Author | Ray, Nilanjan |
Publisher | IGI Global |
Pages | 448 |
Release | 2015-08-03 |
Genre | Business & Economics |
ISBN | 1466687002 |
The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Marketing Tourism and Hospitality
Title | Marketing Tourism and Hospitality PDF eBook |
Author | Richard George |
Publisher | Springer Nature |
Pages | 509 |
Release | 2021-05-08 |
Genre | Business & Economics |
ISBN | 3030641112 |
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
Tourism's New Markets
Title | Tourism's New Markets PDF eBook |
Author | Philip Pearce |
Publisher | |
Pages | 256 |
Release | 2020-09-30 |
Genre | |
ISBN | 9781911635635 |
Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.
Tourism Marketing for Cities and Towns
Title | Tourism Marketing for Cities and Towns PDF eBook |
Author | Bonita M. Kolb |
Publisher | Routledge |
Pages | 328 |
Release | 2006 |
Genre | Business & Economics |
ISBN | 075067945X |
Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Marketing Island Destinations
Title | Marketing Island Destinations PDF eBook |
Author | Acolla Lewis-Cameron |
Publisher | Routledge |
Pages | 187 |
Release | 2010 |
Genre | Business & Economics |
ISBN | 0123849098 |
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.