In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis.An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. - Provides a clear examination of the historical foundations of three key areas within the academic library - Includes examples of easy-to-implement current practices - Anticipates future trends

Explore exciting programs and initiatives that can both engage undergraduate students with academic libraries and assist academic librarians in creating a vibrant library atmosphere. In spite of the doom and gloom predicted in the press for the future of libraries, these institutions aren't at the top of the endangered species list just yet. Librarians who are focusing significant attention and staffing resources on undergraduates—and are thinking creatively about what engages this specific group of students—are forging the future for academic libraries. Student Engagement and the Academic Library explores how initiatives that involve high impact educational practices and other creative programs can effectively engage undergraduate students with academic libraries. The methodologies described in this work serve to draw students in and make their learning meaningful, both through curricular initiatives as well as through co-curricular and self-initiated activities, disciplinary initiatives, and partnerships across the university. This book will benefit any librarian seeking to further engage their college-age student populations, and will be especially helpful to libraries that are struggling to establish their programs and initiatives with today's students.

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

"This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.