Marketing to the Aging Population
Title | Marketing to the Aging Population PDF eBook |
Author | George P. Moschis |
Publisher | Springer Nature |
Pages | 352 |
Release | 2022-10-06 |
Genre | Business & Economics |
ISBN | 3031130979 |
This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services such as financial services, food and beverages, healthcare and pharmaceuticals, and travel among others. It presents segment-to-industry specific strategies that help marketers develop more refined and targeted micro-marketing strategies and customer relationship management (CRM) systems for building and retaining a large base of older customers. These strategies also help demonstrate how companies can make decisions that increase profitability not only by satisfying consumer needs and wants, but also by creating positive change and improvement in consumer well-being.
Marketing to the Ageing Consumer
Title | Marketing to the Ageing Consumer PDF eBook |
Author | D. Stroud |
Publisher | Springer |
Pages | 175 |
Release | 2012-12-14 |
Genre | Business & Economics |
ISBN | 023037820X |
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
The Silver Market Phenomenon
Title | The Silver Market Phenomenon PDF eBook |
Author | Florian Kohlbacher |
Publisher | Springer Science & Business Media |
Pages | 514 |
Release | 2008 |
Genre | Business & Economics |
ISBN | 3540753303 |
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Marketing to the Ageing Consumer
Title | Marketing to the Ageing Consumer PDF eBook |
Author | D. Stroud |
Publisher | Springer |
Pages | 264 |
Release | 2012-12-14 |
Genre | Business & Economics |
ISBN | 023037820X |
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
The Aging Consumer
Title | The Aging Consumer PDF eBook |
Author | Aimee Drolet |
Publisher | Routledge |
Pages | 381 |
Release | 2020-10-01 |
Genre | Psychology |
ISBN | 1000202615 |
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
Marketing to an Aging Population
Title | Marketing to an Aging Population PDF eBook |
Author | Charles D. Schewe |
Publisher | Amer Marketing Assn |
Pages | 257 |
Release | 1990-01-01 |
Genre | Business & Economics |
ISBN | 9780877572091 |
The Silver Market Phenomenon
Title | The Silver Market Phenomenon PDF eBook |
Author | Florian Kohlbacher |
Publisher | Springer Science & Business Media |
Pages | 477 |
Release | 2010-11-01 |
Genre | Business & Economics |
ISBN | 3642143385 |
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver market”, the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.