Marketing the Magic
Title | Marketing the Magic PDF eBook |
Author | John DeLancey |
Publisher | Theme Park Press |
Pages | 160 |
Release | 2017-07-08 |
Genre | |
ISBN | 9781683900740 |
Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....
Marketing Magic
Title | Marketing Magic PDF eBook |
Author | Don Debelak |
Publisher | |
Pages | 308 |
Release | 1997 |
Genre | Business & Economics |
ISBN | 9781558507043 |
Marketing Magic offers proven, action-oriented strategies that will help you attract new customers - and keep the ones you have] It delivers the broad range of marketing techniques you need to succeed in today's changing and challenging marketplace
The Definitive Guide to Entertainment Marketing
Title | The Definitive Guide to Entertainment Marketing PDF eBook |
Author | Al Lieberman |
Publisher | Pearson Education |
Pages | 305 |
Release | 2013 |
Genre | Business & Economics |
ISBN | 0133092089 |
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Mobile Magic
Title | Mobile Magic PDF eBook |
Author | Tom Eslinger |
Publisher | John Wiley & Sons |
Pages | 1 |
Release | 2014-02-10 |
Genre | Business & Economics |
ISBN | 1118855140 |
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Marketing Magic
Title | Marketing Magic PDF eBook |
Author | Don Debelak |
Publisher | Adams Media Corporation |
Pages | 303 |
Release | 1994 |
Genre | Business & Economics |
ISBN | 9781558503526 |
Tells how to determine the right product and right market, create a product advantage, find new customers, and make the sale
From Poop to Gold
Title | From Poop to Gold PDF eBook |
Author | Christopher John Harrison Jones |
Publisher | |
Pages | 197 |
Release | 2018 |
Genre | Internet advertising |
ISBN | 9780692042823 |
Inside the Magic Kingdom
Title | Inside the Magic Kingdom PDF eBook |
Author | Thomas K. Connellan |
Publisher | Wildcat Publishing Company |
Pages | 216 |
Release | 1997 |
Genre | Business & Economics |
ISBN |
Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.