This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

A component in the America's Energy Future study, Electricity from Renewable Resources examines the technical potential for electric power generation with alternative sources such as wind, solar-photovoltaic, geothermal, solar-thermal, hydroelectric, and other renewable sources. The book focuses on those renewable sources that show the most promise for initial commercial deployment within 10 years and will lead to a substantial impact on the U.S. energy system. A quantitative characterization of technologies, this book lays out expectations of costs, performance, and impacts, as well as barriers and research and development needs. In addition to a principal focus on renewable energy technologies for power generation, the book addresses the challenges of incorporating such technologies into the power grid, as well as potential improvements in the national electricity grid that could enable better and more extensive utilization of wind, solar-thermal, solar photovoltaics, and other renewable technologies.

As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.

The United States and China are the world's top two energy consumers and, as of 2010, the two largest economies. Consequently, they have a decisive role to play in the world's clean energy future. Both countries are also motivated by related goals, namely diversified energy portfolios, job creation, energy security, and pollution reduction, making renewable energy development an important strategy with wide-ranging implications. Given the size of their energy markets, any substantial progress the two countries make in advancing use of renewable energy will provide global benefits, in terms of enhanced technological understanding, reduced costs through expanded deployment, and reduced greenhouse gas (GHG) emissions relative to conventional generation from fossil fuels. Within this context, the U.S. National Academies, in collaboration with the Chinese Academy of Sciences (CAS) and Chinese Academy of Engineering (CAE), reviewed renewable energy development and deployment in the two countries, to highlight prospects for collaboration across the research to deployment chain and to suggest strategies which would promote more rapid and economical attainment of renewable energy goals. Main findings and concerning renewable resource assessments, technology development, environmental impacts, market infrastructure, among others, are presented. Specific recommendations have been limited to those judged to be most likely to accelerate the pace of deployment, increase cost-competitiveness, or shape the future market for renewable energy. The recommendations presented here are also pragmatic and achievable.

The demand for secure, affordable and clean energy is a priority call to humanity. Challenges associated with conventional energy resources, such as depletion of fossil fuels, high costs and associated greenhouse gas emissions, have stimulated interests in renewable energy resources. For instance, there have been clear gaps and rushed thoughts about replacing fossil-fuel driven engines with electric vehicles without long-term plans for energy security and recycling approaches. This book aims to provide a clear vision to scientists, industrialists and policy makers on renewable energy resources, predicted challenges and emerging applications. It can be used to help produce new technologies for sustainable, connected and harvested energy. A clear response to economic growth and clean environment demands is also illustrated.

This book offers a timely review of wave energy and its conversion mechanisms. Written having in mind current needs of advanced undergraduates engineering students, it covers the whole process of energy generation, from waves to electricity, in a systematic and comprehensive manner. Upon a general introduction to the field of wave energy, it presents analytical calculation methods for estimating wave energy potential in any given location. Further, it covers power-take off (PTOs), describing their mechanical and electrical aspects in detail, and control systems and algorithms. The book includes chapters written by active researchers with vast experience in their respective filed of specialization. It combines basic aspects with cutting-edge research and methods, and selected case studies. The book offers systematic and practice-oriented knowledge to students, researchers, and professionals in the wave energy sector. Chapters 17 of this book is available open access under a CC BY 4.0 license at link.springer.com

Sustainable Entrepreneurship is nowadays considered as a discipline at the cross-roads of many others. This book describes recent cases, techniques and tools proposed for leaders, entrepreneurs, and practitioners who are involved and responsible for making strategic decisions in their companies and aiming at sustainable development. This book highlights the use of new business models/methods that can be employed by organizations and researchers to save millions of dollars, to enhance the economic growth, as well as to resolve environmental and social issues, via sustainable networks, renewal energy distribution, and social/green entrepreneurship. It will provide a comprehensive discussion of practical techniques, like Machine Learning, Robotics, Photovoltaic solar energy, in the field of renewable energy, and other digital tools, such as digital marketing, crowdsourcing platforms, and digital currency. Meanwhile, it will enlighten the way for entrepreneurs and decision makers by helping them to learn how to grow their business. The focus will be on how to benefit from these techniques to develop sustainable and renewable energy-based projects, as well as digitalized new ventures. The book walks the reader through the latest emerging trends in digitalization that can support practitioners, managers, entrepreneurs, and researchers to help them appreciate the application of sustainable solutions in various functional domains.