Professional Services Marketing

Professional Services Marketing
Title Professional Services Marketing PDF eBook
Author Mike Schultz
Publisher John Wiley & Sons
Pages 373
Release 2013-06-04
Genre Business & Economics
ISBN 1118604342

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A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Marketing Professional Services

Marketing Professional Services
Title Marketing Professional Services PDF eBook
Author Philip Kotler
Publisher Putnam Adult
Pages 440
Release 2002
Genre Business & Economics
ISBN

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No Marketing Blurb

Professional Services Marketing

Professional Services Marketing
Title Professional Services Marketing PDF eBook
Author Frederick Gerard Crane
Publisher Psychology Press
Pages 156
Release 1993
Genre Business & Economics
ISBN 9781560242406

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The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services marketing is the key to the game and here is the most concise, easy-to-understand, jam-packed source of services marketing. Professional Services Marketing provides a very readable and simple introduction to the marketing process for the professional service environment. It gives professionals an inexpensive way to successfully develop a strong client base and grow in a competitive marketplace. Distinguished expert and international authority Fred Crane offers a realistic overview of the marketing process and discusses the characteristics and difficulties involved in marketing and managing professional services.

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
Title 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms PDF eBook
Author Troy Waugh
Publisher John Wiley & Sons
Pages 290
Release 2004-04-26
Genre Business & Economics
ISBN 0471654752

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"Troy Waugh—'the rainmakers' rainmaker'—has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results." —Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms. Order your copy today!

Marketing the Professional Services Firm

Marketing the Professional Services Firm
Title Marketing the Professional Services Firm PDF eBook
Author Laurie Young
Publisher John Wiley & Sons
Pages 339
Release 2010-03-11
Genre Business & Economics
ISBN 1119995426

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Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Online Marketing for Professional Services

Online Marketing for Professional Services
Title Online Marketing for Professional Services PDF eBook
Author Lee W. Frederiksen
Publisher
Pages 170
Release 2012-06
Genre Business & Economics
ISBN 9780982881934

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Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of over 500 professional services firm executives, this book offers easy-to-understand, practical advice, as well as real-world examples of firms that are using online marketing today to build their businesses.

Marketing and Selling Professional Services in Architecture and Construction

Marketing and Selling Professional Services in Architecture and Construction
Title Marketing and Selling Professional Services in Architecture and Construction PDF eBook
Author Basil Sawczuk
Publisher John Wiley & Sons
Pages 288
Release 2009-08-27
Genre Technology & Engineering
ISBN 9781444309850

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This practical book on selling and marketing will help architects,engineers, project managers, facilities managers, surveyors, andcontractors ‘sell’ themselves to prospective clients. As clients become more sophisticated at both local andinternational level, and as competition in the constructionindustry increases, both contractors and consultants have to take amore professional approach to selling themselves. This isespecially true for PFI bids where vast resources are committed towinning multi-million pound contracts. Through a simple-to-follow process, illustrated with plenty ofdiagrams and checklists, Marketing & Selling ProfessionalServices in Architecture & Construction sets out the sevenkey aspects of selling and marketing professional services. It isfull of applicable ideas and examples and is well structured toenable readers to dip into the section relevant to their currentneeds.