competition, marketing skill, and managerial capacity. The study addresses marketing problems of micro and small manufacturing enterprises, focusing only on the manufacturing plant and respective function. The study found out that the micro and small manufacturing enterprises has lack of understanding of setting marketing objectives, lack of appropriate co-ordination between marketing objectives and other objective of enterprises, lack of adequate knowledge about life style and personality of customers, lack of finance, insufficient credit facility, high collateral requirement by financial institutions, no competitive strategy for their business, lack of integrated approach toward pricing strategy and policy, lack of appropriate combination of different tools of promotion, lack of appropriate advertising budget, lack of information about genuine distributors, lack of appropriate planning and strategy relating to transportation, inventory, warehousing and Virtual absence of effective distribution network in the individual unit

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of quality practices, issues and challenges of MSMEs of Kanpur, India. The focus of the study is to identify the quality readiness of these MSMEs, their contribution to export, the strategic advantages and disadvantages faced by MSME in export. A study was conducted on export oriented leather, plastics and chemical industries of Uttar-Pradesh (India) which was presented at the end of the paper as a case study so as to understand the current quality management practices of these industries.

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

Abstracts of papers presented during a seminar.

Essay from the year 2011 in the subject Business economics - Business Management, Corporate Governance, , language: English, abstract: With the increase in quality consciousness and expectations of the customers around the world, Medium, Small and Micro Enterprises (MSMEs) in India are also trying to keep-up with them by improving the quality of their products. This paper is an assessment of quality practices, issues and challenges of MSMEs of Kanpur, India. The focus of the study is to identify the quality readiness of these MSMEs, their contribution to export, the strategic advantages and disadvantages faced by MSME in export. A study was conducted on export oriented leather, plastics and chemical industries of Uttar-Pradesh (India) which was presented at the end of the paper as a case study so as to understand the current quality management practices of these industries.

The managed flow of goods and information from raw material to final sale also known as a "supply chain" affects everythingâ€"from the U.S. gross domestic product to where you can buy your jeans. The nature of a company's supply chain has a significant effect on its success or failureâ€"as in the success of Dell Computer's make-to-order system and the failure of General Motor's vertical integration during the 1998 United Auto Workers strike. Supply Chain Integration looks at this crucial component of business at a time when product design, manufacture, and delivery are changing radically and globally. This book explores the benefits of continuously improving the relationship between the firm, its suppliers, and its customers to ensure the highest added value. This book identifies the state-of-the-art developments that contribute to the success of vertical tiers of suppliers and relates these developments to the capabilities that small and medium-sized manufacturers must have to be viable participants in this system. Strategies for attaining these capabilities through manufacturing extension centers and other technical assistance providers at the national, state, and local level are suggested. This book identifies action steps for small and medium-sized manufacturersâ€"the "seed corn" of business start-up and developmentâ€"to improve supply chain management. The book examines supply chain models from consultant firms, universities, manufacturers, and associations. Topics include the roles of suppliers and other supply chain participants, the rise of outsourcing, the importance of information management, the natural tension between buyer and seller, sources of assistance to small and medium-sized firms, and a host of other issues. Supply Chain Integration will be of interest to industry policymakers, economists, researchers, business leaders, and forward-thinking executives.