Successful marketing efforts come in the form of tested principles. This quick reference will guide you through the many marketing principles that you need to get acquainted with to launch a successful campaign. Since this compact and extremely lightweight, you can carry it around with you should you need to take a quick peak to refresh your memory. Buy a copy now!

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

At BarCharts, we understand that proper marketing is one of the cornerstones of a thriving business--that's why we've developed a guide that can help any company reach out to its desired customer base. This 3-panel, up-to-date guide explores every facet of the marketing process; word definitions, marketing examples and full-color illustrations fill each jam-packed page. Our goal is to make your profits soar!