The Marketing Pocketbook is authoritative, comprehensive and - with its clear, concise, factual wording - easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

The Business Planning Pocketbook (3rd Edition) explains what issues to address, how to write a business plan, what questions to ask, how much detail to include and the time-frame to adopt. In the chapter on planning theory the author identifies eight different planning styles, followed in the next chapter with a description of the seven stages of the planning process. In his summary the author says: 'A plan is a statement of what you intend to achieve, how, when and with what resources'. A complex subject made simple. Author Neil Russell-Jones is widely published, speaks internationally, lectures and is a special advisor for the Princes Youth Business Trust. In the Management Pocketbooks Series he has also written books on decision-making, strategy, managing change and marketing.

First published in 1992, the aim of this volume is to provide an introduction to the range of UK published statistical sources now available to business users. It is not a comprehensive review of UK statistical publishing but a guide to key sources of information in selected subject areas of particular relevance to business users. The coverage, content, methods of collection and limitations of major titles and services in each subject area are described. Published statistics are important sources of information for business and industry and most statistics either come from official sources, produced by central government, or non-official sources such as trade associations, professional bodies, market research organizations and economic research institutes. Examples are used to show the strengths and weaknesses of statistical sources and to compare different sources. A bibliography of all the sources mentioned is included at the end of the book; Appendix 1 gives the names and addresses of contacts for further information and Appendix 2 is a list of selected abbreviations and acronyms.

An effective customer relationship management strategy can deliver a step change in customer engagement, profitability, revenue growth and sustainability. This second edition of the CRM Pocketbook will help managers take a more strategic approach to setting relationship management objectives and implementing practical plans in a multi-channel environment. Consumers are becoming more empowered and turning to channels where they can access their own personal information, have more say in how that information is used, and manage how often they receive marketing materials. They have the ability to compare and analyse product and service offerings without the need for interaction with suppliers. This book explains how organisations can build more effective engagement strategies that provide outstanding customer support and drive business value. There is a section describing the contribution needed from departments within organisations, including how to keep investors informed and supportive of CRM initiatives, leading to the delivery of the customer promise and business results.

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book will provide an international account of the theory and practice behind social marketing.

This title contains marketing data for the Americas market place.

All children are challenging to some extent, but some are more challenging than others. Students with social, emotional and behavioural difficulties (SEBD) can be tough to support and teach. This pocketbook helps you to do just that. It focuses on three particular behaviour disorders: ADHD (Attention Deficit Hyperactivity Disorder), CD (Conduct Disorder) and ODD (Oppositional Defiant Disorder). Fintan O'Regan, an internationally renowned expert on ADHD, explains why some children are prone to developing a can't learn, won't learn or don't care attitude. He devotes individual chapters to each behaviour pattern and uses Vicki, Liam and Darren to illustrate typical characteristics. Practical classroom strategies include lesson scenarios, with example dialogues showing how different teacher responses can lead to different outcomes. Whether you're looking for explanations, tips, ideas, or strategies (or maybe just reassurance and support) this book fits the bill.