Marketing Management For Non-Marketing Managers
Title | Marketing Management For Non-Marketing Managers PDF eBook |
Author | Heather Fitzpatrick |
Publisher | John Wiley & Sons |
Pages | 352 |
Release | 2017-05-15 |
Genre | Business & Economics |
ISBN | 1937352676 |
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns. You’ll learn: Why market leaders achieve significantly greater returns on their marketing than others within their market. The 3 main reasons most marketing plans fail to live up to their potential, and the steps you must take to avoid these pitfalls. How to evaluate your marketing investment’s likely ROI before you invest the money. When and how to assess the financial returns of your marketing efforts. How well your own organization is performing in the management of its marketing investments. The book includes: Case studies from companies of various sizes and in a cross-section of industries, including not-for-profits 4 tests to use prior to the approval of a marketing budget A marketing performance evaluation tool to assess and improve your organization’s marketing management
Marketing Management for Non-marketing Managers
Title | Marketing Management for Non-marketing Managers PDF eBook |
Author | Heather L. Fitzpatrick |
Publisher | |
Pages | |
Release | 2013 |
Genre | Marketing |
ISBN |
Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns.
Marketing for the Non-marketing Manager
Title | Marketing for the Non-marketing Manager PDF eBook |
Author | Colin V. Sowter |
Publisher | McGraw-Hill Companies |
Pages | 260 |
Release | 1995 |
Genre | Business & Economics |
ISBN |
Marketing Management for Non-marketing Managers
Title | Marketing Management for Non-marketing Managers PDF eBook |
Author | |
Publisher | |
Pages | 8 |
Release | 1989 |
Genre | |
ISBN |
Nonprofit Marketing
Title | Nonprofit Marketing PDF eBook |
Author | Walter Wymer |
Publisher | SAGE |
Pages | 382 |
Release | 2006-03-06 |
Genre | Business & Economics |
ISBN | 9781412909235 |
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Marketing Management, 2nd Edition
Title | Marketing Management, 2nd Edition PDF eBook |
Author | Arun Kumar & N. Meenakshi |
Publisher | Vikas Publishing House |
Pages | 969 |
Release | 2011 |
Genre | Business & Economics |
ISBN | 8125942599 |
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Transit Marketing Management Handbook
Title | Transit Marketing Management Handbook PDF eBook |
Author | United States. Urban Mass Transportation Administration |
Publisher | |
Pages | 114 |
Release | 1975 |
Genre | Urban transportation |
ISBN |