Marketing Internacional. Capítulo 9
Title | Marketing Internacional. Capítulo 9 PDF eBook |
Author | Michael R. Czinkota |
Publisher | |
Pages | 101 |
Release | 2013 |
Genre | |
ISBN | 9786075196138 |
Marketing Internacional. Capítulo 18
Title | Marketing Internacional. Capítulo 18 PDF eBook |
Author | Michael R. Czinkota |
Publisher | |
Pages | 96 |
Release | 2013 |
Genre | |
ISBN | 9786075195803 |
Marketing
Title | Marketing PDF eBook |
Author | Gary Armstrong |
Publisher | Pearson Educación |
Pages | 686 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9789702604006 |
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Marketing Internacional. Capítulo 5
Title | Marketing Internacional. Capítulo 5 PDF eBook |
Author | Michael R. Czinkota |
Publisher | |
Pages | 105 |
Release | 2013 |
Genre | |
ISBN | 9786075196091 |
MARKETING INTERNACIONAL
Title | MARKETING INTERNACIONAL PDF eBook |
Author | Philip R. Cateora |
Publisher | |
Pages | 744 |
Release | 2010-01-18 |
Genre | Business & Economics |
ISBN | 9786071502766 |
Marketing Internacional. Capítulo 6
Title | Marketing Internacional. Capítulo 6 PDF eBook |
Author | Michael R. Czinkota |
Publisher | |
Pages | 100 |
Release | 2013 |
Genre | |
ISBN | 9786075196107 |
Marketing Internacional. Capítulo 13
Title | Marketing Internacional. Capítulo 13 PDF eBook |
Author | Michael R. Czinkota |
Publisher | |
Pages | 106 |
Release | 2013 |
Genre | |
ISBN | 9786075196152 |