Marketing in the International Aerospace Industry

Marketing in the International Aerospace Industry
Title Marketing in the International Aerospace Industry PDF eBook
Author Wesley E. Spreen
Publisher Routledge
Pages 304
Release 2016-12-05
Genre Transportation
ISBN 1351919784

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The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.

Marketing in the International Aerospace Industry

Marketing in the International Aerospace Industry
Title Marketing in the International Aerospace Industry PDF eBook
Author Wesley E. Spreen
Publisher Routledge
Pages 318
Release 2007
Genre Business & Economics
ISBN

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This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management.

The Changing Structure of the Global Large Civil Aircraft Industry and Market

The Changing Structure of the Global Large Civil Aircraft Industry and Market
Title The Changing Structure of the Global Large Civil Aircraft Industry and Market PDF eBook
Author
Publisher DIANE Publishing
Pages 228
Release 1998
Genre Aircraft industry
ISBN 1457824930

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Australia Aviation and Aerospace Industry Handbook

Australia Aviation and Aerospace Industry Handbook
Title Australia Aviation and Aerospace Industry Handbook PDF eBook
Author Inc. Ibp
Publisher IBP USA
Pages 320
Release 2011
Genre Business & Economics
ISBN 143300271X

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2011 Updated Reprint. Updated Annually. Australia Aviation and Aerospace Industry Handbook

30th International Paris Airshow, Le Bourget Field, Paris, France

30th International Paris Airshow, Le Bourget Field, Paris, France
Title 30th International Paris Airshow, Le Bourget Field, Paris, France PDF eBook
Author United States. Congress. House. Committee on Science and Astronautics
Publisher
Pages 28
Release 1973
Genre
ISBN

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Aerospace Marketing Management

Aerospace Marketing Management
Title Aerospace Marketing Management PDF eBook
Author Philippe Malaval
Publisher Springer Science & Business Media
Pages 600
Release 2013-11-12
Genre Business & Economics
ISBN 3319013548

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

The Aerospace Business

The Aerospace Business
Title The Aerospace Business PDF eBook
Author Wesley E. Spreen
Publisher
Pages 0
Release 2020
Genre Aerospace industries
ISBN 9780367280598

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This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.