Marketing in an Agricultural Region

Marketing in an Agricultural Region
Title Marketing in an Agricultural Region PDF eBook
Author Ajit Kumar Jain
Publisher Northern Book Centre
Pages 200
Release 1993
Genre Farm produce
ISBN 9788172110345

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It presents how the spatial system of market centres is organised and structured in the form of vested hierarchical system, and how regional development should be structured in consonance with their regional hierarchy, so that the functional cohesion and efficiency of the regional system is preserved and augmented.

Agricultural and Food Marketing Management

Agricultural and Food Marketing Management
Title Agricultural and Food Marketing Management PDF eBook
Author I. M. Crawford
Publisher Food & Agriculture Organization of the UN (FAO)
Pages 312
Release 1997
Genre Business & Economics
ISBN

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Agricultural and Food Marketing in Developing Countries

Agricultural and Food Marketing in Developing Countries
Title Agricultural and Food Marketing in Developing Countries PDF eBook
Author Technical Centre for Agricultural and Rural Cooperation (Ede, Netherlands)
Publisher Oxford University Press, USA
Pages 436
Release 1993
Genre Business & Economics
ISBN

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Marketing is defined as the business activities associated with the flow of goods and services from production to consumption. The marketing of agricultural products begins on the farm, with the planning of production, and is completed with the sale of food or other goods to consumers or manufacturers. Agricultural marketing also includes the supply to farmers of fertilizers and seeds as inputs for production. Overall, marketing is an essential component of successful agriculture but its importance is often underestimated, especially in developing countries. This book brings together the most significant writings on agricultural and food marketing as related to development over the last 40 years. The editor has selected key sections of significant books and papers, grouped them by their overall theme, and provided introductory commentaries. The book is intended for students of food and agricultural marketing in the developing countries and will also interest professionals in this subject area.

Agricultural Marketing in India

Agricultural Marketing in India
Title Agricultural Marketing in India PDF eBook
Author S. S. Acharya
Publisher Oxford and IBH Publishing
Pages 540
Release 2004
Genre Agricultural marketing-India
ISBN 9788120416369

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This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.

Agricultural Marketing and Consumer Behavior in a Changing World

Agricultural Marketing and Consumer Behavior in a Changing World
Title Agricultural Marketing and Consumer Behavior in a Changing World PDF eBook
Author Berend Wierenga
Publisher Springer Science & Business Media
Pages 314
Release 2012-12-06
Genre Business & Economics
ISBN 1461562732

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As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

OECD-FAO Agricultural Outlook 2021–2030

OECD-FAO Agricultural Outlook 2021–2030
Title OECD-FAO Agricultural Outlook 2021–2030 PDF eBook
Author Food and Agriculture Organization of the United Nations
Publisher Food & Agriculture Org.
Pages 337
Release 2021-07-05
Genre Political Science
ISBN 9251346089

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The Agricultural Outlook 2021-2030 is a collaborative effort of the Organisation for Economic Co-operation and Development (OECD) and the Food and Agriculture Organization (FAO) of the United Nations. It brings together the commodity, policy and country expertise of both organisations as well as input from collaborating member countries to provide an annual assessment of the prospects for the coming decade of national, regional and global agricultural commodity markets. The publication consists of 11 Chapters; Chapter 1 covers agricultural and food markets; Chapter 2 provides regional outlooks and the remaining chapters are dedicated to individual commodities.

Global Agricultural Marketing Management

Global Agricultural Marketing Management
Title Global Agricultural Marketing Management PDF eBook
Author Steve Carter
Publisher Food & Agriculture Org.
Pages 320
Release 1997
Genre Business & Economics
ISBN 9789251040133

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