Marketing Fundamentals for College Students (Preliminary Edition)

Marketing Fundamentals for College Students (Preliminary Edition)
Title Marketing Fundamentals for College Students (Preliminary Edition) PDF eBook
Author Bruce Robertson
Publisher Cognella Academic Publishing
Pages
Release 2015-12-31
Genre
ISBN 9781634875905

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Principles of Marketing

Principles of Marketing
Title Principles of Marketing PDF eBook
Author John F. Tanner, Jr.
Publisher Ingram
Pages
Release
Genre
ISBN 9781936126293

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Fundamentals of Business Marketing Education

Fundamentals of Business Marketing Education
Title Fundamentals of Business Marketing Education PDF eBook
Author J David Lichtenthal
Publisher Routledge
Pages 292
Release 2020-07-24
Genre Business & Economics
ISBN 1000156850

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Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account the social and economic considerations you face in dealing with practical, methodological, and theoretical business marketing issues. Combining scholarly analysis with practical presentation and style, the book is the comprehensive reference you need to make sure your students have a thorough understanding of the interactive circle that connects instruction, research, and the corporate business world. Fundamentals of Business Marketing Education presents original papers that address the pedagogic and content issues you face at each level of university instructiondoctoral studies, executive education, graduate, and undergraduate studies. Each section is accompanied by scholarly commentary for added perspective, helping you to form your own style of course implementation. The book also includes a comparative review of business marketing textbooks, examining the nuts and bolts of writing for university-level instructioncontent, style, textbook features, and the street smarts needed to deal with publishers. Topics addressed in Fundamentals of Business Marketing Education include: the status of and prospects for doctoral programs in business-to-business marketing making business marketing more prominent in master’s programs linking content to practice in undergraduate business marketing courses the impact of alternative technologies on delivering business-to-business marketing education teaching business marketing in the 21st century a comparative review of business marketing textbooks and much more! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers is an essential resource for educators working to confirm the importance of business education and its contribution to society. Anyone who teaches marketingfrom full professor to occasional adjunctwill find this book invaluable for making the most of your ability to teach business-to-business marketing.

Resources in Education

Resources in Education
Title Resources in Education PDF eBook
Author
Publisher
Pages 352
Release 1998
Genre Education
ISBN

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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
Title Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference PDF eBook
Author Jon M. Hawes
Publisher Springer
Pages 562
Release 2015-05-18
Genre Business & Economics
ISBN 331917052X

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This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Fundaments of Marketing

Fundaments of Marketing
Title Fundaments of Marketing PDF eBook
Author
Publisher Excel Books India
Pages 193
Release
Genre
ISBN 9350620200

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Market Research in Practice

Market Research in Practice
Title Market Research in Practice PDF eBook
Author Matthew Harrison
Publisher Kogan Page Publishers
Pages 400
Release 2016-03-03
Genre Business & Economics
ISBN 0749475862

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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.