Marketing Fundamentals 2007-2008
Title | Marketing Fundamentals 2007-2008 PDF eBook |
Author | Geoff Lancaster |
Publisher | Routledge |
Pages | 406 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 0750685468 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Marketing in Practice 2007-2008
Title | Marketing in Practice 2007-2008 PDF eBook |
Author | Tony Curtis |
Publisher | Routledge |
Pages | 416 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 075068433X |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
CIM Coursebook 07/08 Marketing in Practice
Title | CIM Coursebook 07/08 Marketing in Practice PDF eBook |
Author | Tony Curtis |
Publisher | Routledge |
Pages | 415 |
Release | 2012-05-23 |
Genre | Business & Economics |
ISBN | 1136420207 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
CIM Coursebook Marketing Fundamentals 07/08
Title | CIM Coursebook Marketing Fundamentals 07/08 PDF eBook |
Author | Frank Withey |
Publisher | Routledge |
Pages | 406 |
Release | 2013-05-13 |
Genre | Business & Economics |
ISBN | 1136419497 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
The Fundamentals of Marketing
Title | The Fundamentals of Marketing PDF eBook |
Author | Edward Russell |
Publisher | Bloomsbury Publishing |
Pages | 194 |
Release | 2017-11-02 |
Genre | Business & Economics |
ISBN | 1350034622 |
This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.
Marketing Fundamentals
Title | Marketing Fundamentals PDF eBook |
Author | Robert F. Hartley |
Publisher | |
Pages | 631 |
Release | 1983 |
Genre | Marketing |
ISBN | 9780060426798 |
Marketing fundamentals
Title | Marketing fundamentals PDF eBook |
Author | Bronislaw Johannes Verhage. |
Publisher | |
Pages | |
Release | 2006 |
Genre | |
ISBN |