In Marketing For Peace Builders: How to Market Your Value to a World in Conflict, Jesan Sorrells provides YOU, the entrepreneurial peace builder with the steps to market YOUR value in the open market as a savvy peace builder. If your educational and professional background comes from the worlds of academia, the law, or social services, and you believe that peace making and money making should not be mutually exclusive, then THIS book is for YOU. Packed with 260 pages of practical tips, actionable tricks, and developmental marketing techniques, this book proves that YOU can be ethical, build relationships, and be prosperous in a conflict-ridden world while growing the fields of peacebuilding.

An exploration of how the theory and practice of integrated peacebuilding can be applied across diverse disciplines

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

Each year, governments spend billions of dollars on peacekeeping efforts around the world, and much more is spent on humanitarian aid to refugees and other victims of armed struggle. Yet, research shows that nearly one-half of all countries experiencing civil war have renewed violent conflict within five years of a peace agreement. How do we account for such a poor track record? The authors in this volume consider how global capitalism affects fragile peace processes, arguing that the international economic system itself is a major contributor to violent conflict. By including the work of anthropologists, economists, sociologists, and political scientists, this book presents a broad yet thorough exploration of the complexities of peacebuilding in a global market economy. Included in the volume are specific studies of Africa, Asia, and the Middle East, as well as considerations of conflicts on a global scale.

Includes articles on international business opportunities.

This book argues that a set of persuasive narratives about the links between natural resource, armed conflict and peacebuilding have strongly influenced the natural resource interventions pursued by international peacebuilders. The author shows how international peacebuilders active in Liberia and Sierra Leone pursued a collective strategy to transform “conflict resources” into “peace resources” vis-à-vis a policy agenda that promoted “securitization” and “marketization” of natural resources. However, the exclusive focus on securitization and marketization have been counterproductive for peacebuilding since these interventions render invisible issues connected to land ownership, environmental protection and sustainable livelihoods and mirror pre-war governing arrangements in which corruption, exclusion and exploitation took root. Natural resource governance and peacebuilding must go beyond narrow debates about securitization and marketization, and instead be a catalyst for trust–building and cooperation that has a local focus, and pursues an inclusive agenda that not only serves the cause of peace, but the cause of people.

Peace Journalism explains how most coverage of conflict unwittingly fuels further violence, and proposes workable options to give peace a chance.