Marketing e Comunicação Digital: a internet otimizando negócios
Title | Marketing e Comunicação Digital: a internet otimizando negócios PDF eBook |
Author | Felipe A Pereira |
Publisher | Cidadela Editorial |
Pages | 135 |
Release | 2016-12-01 |
Genre | Business & Economics |
ISBN |
Segunda edição do livro Marketing e Comunicação Digital: a internet otimizando negócios, lançado em 2012, com atualização do conteúdo. Preço: R$ 30,00
A Bíblia do Marketing Digital – 2ª edição
Title | A Bíblia do Marketing Digital – 2ª edição PDF eBook |
Author | Cláudio Torres |
Publisher | Novatec Editora |
Pages | 38 |
Release | 2018-11-21 |
Genre | Business & Economics |
ISBN | 8575227165 |
Qual é o impacto da revolução digital nos negócios? Como sobreviver em um mundo onde o digital ganha cada vez mais terreno? Como trabalhar com os novos consumidores nativos digitais? Como planejar e utilizar a internet e as tecnologias digitais para seus negócios? O que funciona e o que não funciona no marketing digital? Como participar das mídias e redes sociais e lucrar com isso? Como posso criar uma campanha publicitária na internet? A Bíblia do Marketing Digital é um guia prático para que o leitor entenda como utilizar a internet e as tecnologias digitais para os negócios e implemente ações de marketing, comunicação e publicidade online. Aborda as principais estratégias, ações, ferramentas e mídias presentes na web, além de incluir roteiros práticos para uso no dia a dia. O livro foi escrito para ser aproveitado por todos que desejam utilizar a internet para o crescimento de seus negócios, seja você um pequeno ou médio empresário, um executivo de uma grande empresa, um publicitário, um profissional de comunicação e marketing ou mesmo um estudante ou professor de cursos de comunicação, marketing e publicidade. Se você quer entrar de vez na revolução dos negócios por meio da internet, este livro foi feito para você.
A Bíblia do Marketing Digital
Title | A Bíblia do Marketing Digital PDF eBook |
Author | Claudio Torres |
Publisher | Novatec Editora |
Pages | 441 |
Release | 2018-11-21 |
Genre | Business & Economics |
ISBN | 8575227173 |
Qual é o impacto da revolução digital nos negócios? Como sobreviver em um mundo onde o digital ganha cada vez mais terreno? Como trabalhar com os novos consumidores nativos digitais? Como planejar e utilizar a internet e as tecnologias digitais para seus negócios? O que funciona e o que não funciona no marketing digital? Como participar das mídias e redes sociais e lucrar com isso? Como posso criar uma campanha publicitária na internet? A Bíblia do Marketing Digital é um guia prático para que o leitor entenda como utilizar a internet e as tecnologias digitais para os negócios e implemente ações de marketing, comunicação e publicidade online. Aborda as principais estratégias, ações, ferramentas e mídias presentes na web, além de incluir roteiros práticos para uso no dia a dia. O livro foi escrito para ser aproveitado por todos que desejam utilizar a internet para o crescimento de seus negócios, seja você um pequeno ou médio empresário, um executivo de uma grande empresa, um publicitário, um profissional de comunicação e marketing ou mesmo um estudante ou professor de cursos de comunicação, marketing e publicidade. Se você quer entrar de vez na revolução dos negócios por meio da internet, este livro foi feito para você.
Digital Minds (2)
Title | Digital Minds (2) PDF eBook |
Author | WSI |
Publisher | FriesenPress |
Pages | 266 |
Release | 2015-11-25 |
Genre | Business & Economics |
ISBN | 1460282175 |
The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.
The ABC of XYZ
Title | The ABC of XYZ PDF eBook |
Author | Mark McCrindle |
Publisher | The ABC of XYZ |
Pages | 11 |
Release | 2011 |
Genre | Australia |
ISBN |
"Based on more than a decade of research, The ABC of XYZ is designed for educators, business managers and parents who want a short and lively introduction to Australia's living generations. The book explores what a generation is, how its definition has changed over the years, and the trends that are emerging for the future. It examines generational conflicts in the school, home and workplace, and the ways in which they can be understood and resolved, and what might be beyond Z. Written by one of Australia's foremost social researchers, this revised edition of The ABC of XYZ reveals the truth behind the labels and is essential reading for anyone interested in how our current generations live, learn and work."--Cover.
Internet of Things for Agriculture 4.0
Title | Internet of Things for Agriculture 4.0 PDF eBook |
Author | Rajesh Singh |
Publisher | CRC Press |
Pages | 309 |
Release | 2022-02-23 |
Genre | Computers |
ISBN | 1000369315 |
This new book provides an insightful look at the varied and exciting uses and applications of Wi-Fi and the Internet of Things in agriculture. With internet-enabled communications becoming more widely available, farms and agricultural establishments can take advantage of these new technologies for a wide range of farm operations, such as crop management, farm vehicle tracking, livestock monitoring, storage monitoring, and more. The collected data from these devices can be stored in the cloud system or server and accessed by the farmers via the internet or mobile phones. This book shows the many benefits to farmers from applying IoT, including better utilizing information for monitoring crops, optimizing water use, planning effective fertilization strategies, and saving time and reducing the operation expenses. Topics include using IoT for vertical farming, IoT-based smart irrigation system, landslide susceptibility assessment, automated aeroponics systems, crop survival analysis, and more. The volume also considers the challenges of IoT in agriculture, such as the requirements of applications of wireless sensor networks, the threat of attacks and the detection of vulnerabilities in wireless sensor networks, and more. Internet of Things for Agriculture 4.0: Impact and Challenges provides a better understanding of the time- and resourcing-saving benefits of wireless sensors and remote monitoring devices in agriculture. The volume will be useful for those involved in agricultural operations as well as scientists and researchers, and faculty and students in agriculture and computer and information science engineering.
E-Business and Virtual Enterprises
Title | E-Business and Virtual Enterprises PDF eBook |
Author | Luis M. Camarinha-Matos |
Publisher | Springer |
Pages | 533 |
Release | 2013-06-29 |
Genre | Business & Economics |
ISBN | 0387353992 |
The fast progress in computer networks and their wide availability complemented with on one hand the "explosion" of the mobile computing and on the other hand the trends in the direction of ubiquitous computing, act as powerful enablers for new forms of highly dynamic collaborative organizations and emergence of new business practices. The first efforts in virtual enterprises (VE) were strongly constrained by the need to design and develop horizontal infrastructures aimed at supporting the basic collaboration needs of consortia of enterprises. Even pilot projects that were focused on specific business domains were forced to first develop some basic infrastructures before being able to develop their specific business models. Nowadays, although there is still a need to consolidate and standardize the horizontal infrastructures, the focus is more and more directed to the development of new vertical business models and the corresponding support tools. At the same time, in the earlier R&D projects, the attention was almost exclusively devoted to the operation phase of the VE life cycle, while now there are more activities addressing the creation phase, developing mechanisms to support the rapid formation of new virtual organizations for new business opportunities. In order to complete the life cycle, there is a need to also invest on support for VE dissolution.