Marketing Communications 2007-2008
Title | Marketing Communications 2007-2008 PDF eBook |
Author | Graham Hughes |
Publisher | Routledge |
Pages | 332 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 0750684615 |
This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
Title | The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model PDF eBook |
Author | Kwang-Yong Shin |
Publisher | Springer Science & Business Media |
Pages | 150 |
Release | 2013-06-04 |
Genre | Business & Economics |
ISBN | 3642380913 |
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
Customer Communications, 2007-2008
Title | Customer Communications, 2007-2008 PDF eBook |
Author | Maggie Jones |
Publisher | Routledge |
Pages | 346 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 0750685379 |
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
CIM Coursebook Marketing Communications 07/08
Title | CIM Coursebook Marketing Communications 07/08 PDF eBook |
Author | Chris Fill |
Publisher | Routledge |
Pages | 331 |
Release | 2013-05-13 |
Genre | Business & Economics |
ISBN | 1136419640 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Marketing in Practice 2007-2008
Title | Marketing in Practice 2007-2008 PDF eBook |
Author | Tony Curtis |
Publisher | Routledge |
Pages | 416 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 075068433X |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
Marketing Fundamentals 2007-2008
Title | Marketing Fundamentals 2007-2008 PDF eBook |
Author | Geoff Lancaster |
Publisher | Routledge |
Pages | 406 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 0750685468 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theory
CIM Coursebook 07/08 Marketing in Practice
Title | CIM Coursebook 07/08 Marketing in Practice PDF eBook |
Author | Tony Curtis |
Publisher | Routledge |
Pages | 415 |
Release | 2012-05-23 |
Genre | Business & Economics |
ISBN | 1136420207 |
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.