Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Title Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 1755
Release 2018-01-05
Genre Business & Economics
ISBN 1522551883

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Marketing and Consumer Behavior

Marketing and Consumer Behavior
Title Marketing and Consumer Behavior PDF eBook
Author
Publisher
Pages 560
Release 2015
Genre
ISBN

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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Title Marketing and Consumer Behavior PDF eBook
Author Irma
Publisher Bsr
Pages 598
Release 2015-01-26
Genre
ISBN 9781668426975

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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Title Marketing and Consumer Behavior PDF eBook
Author Irma
Publisher Bsr
Pages 586
Release 2015-01-26
Genre
ISBN 9781668427002

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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Title Marketing and Consumer Behavior PDF eBook
Author Irma
Publisher Bsr
Pages 592
Release 2015-01-26
Genre
ISBN 9781668426999

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Marketing and Consumer Behavior

Marketing and Consumer Behavior
Title Marketing and Consumer Behavior PDF eBook
Author Irma
Publisher Bsr
Pages 600
Release 2015-01-26
Genre
ISBN 9781668426982

Download Marketing and Consumer Behavior Book in PDF, Epub and Kindle

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Title Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications PDF eBook
Author Management Association, Information Resources
Publisher IGI Global
Pages 2254
Release 2014-12-31
Genre Business & Economics
ISBN 1466673583

Download Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications Book in PDF, Epub and Kindle

As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.