My Adventures in Marketing

My Adventures in Marketing
Title My Adventures in Marketing PDF eBook
Author Philip Kotler
Publisher
Pages
Release 2017-06-30
Genre
ISBN 9780990576761

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations
Title Marketing and Managing Tourism Destinations PDF eBook
Author Alastair M. Morrison
Publisher Taylor & Francis
Pages 898
Release 2023-07-31
Genre Business & Economics
ISBN 1000876160

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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Our Little Adventure to the Farmers Market

Our Little Adventure to the Farmers Market
Title Our Little Adventure to the Farmers Market PDF eBook
Author Tabitha Paige
Publisher National Geographic Books
Pages 0
Release 2021-09-21
Genre Juvenile Nonfiction
ISBN 1950968510

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Take your child on a trip to the farmers market and teach them about friendship and kindness in this charming story that’s perfect for children ages 0-5. Tag along as Little Fox gathers his favorite fruits and vegetables and plans a surprise picnic for his friend, Owl. Created by licensed speech pathologist and watercolor artist Tabitha Paige, CCC-SLP, Our Little Adventure to the Farmers Market features a simple, sweet story and adorable animal characters that will teach your child the values of gratitude, kindness, and sharing. The story also incorporates basic vocabulary and early language concepts for young children. With its beautiful hand-painted illustrations and elegant, minimalist design, this sturdy board book will become a timeless classic in your children’s book library. The perfect gift for a new baby, baby shower, or child’s birthday party!

Our Little Adventures

Our Little Adventures
Title Our Little Adventures PDF eBook
Author Tabitha Paige
Publisher Paige Tate & Company
Pages 35
Release 2020-10-20
Genre Juvenile Nonfiction
ISBN 1950968014

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"Follow along with Little Fox as he plans a surprise picnic for his friend Owl,"--

Alanna

Alanna
Title Alanna PDF eBook
Author Tamora Pierce
Publisher Simon and Schuster
Pages 272
Release 2009-12-08
Genre Young Adult Fiction
ISBN 1439120293

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A girl disguises herself as a boy to train as a knight in this first book in Tamora Pierce’s Margaret A. Edwards Award–winning young adult series—now with a new look! From now on, I’m Alan of Trebond, the younger twin. I’ll be a knight. In a time when girls are forbidden to be warriors, Alanna of Trebond wants nothing more than to be a knight of the realm of Tortall. So she finds a way to switch places with her twin brother, Thom, and, disguised as a boy, begins her training as a page at the palace of King Roald. But the road to knighthood, as she discovers, is not an easy one. Alanna must master weapons, combat, and magic, as well as polite behavior, her temper, and even her own heart. So begin Alanna’s adventures—filled with swords and sorcery, adventure and intrigue, good and evil—that will lead to the fulfillment of her dreams and make her a legend in the land.

Guerrilla Marketing

Guerrilla Marketing
Title Guerrilla Marketing PDF eBook
Author Alexander L. Fattal
Publisher University of Chicago Press
Pages 325
Release 2018-12-10
Genre Social Science
ISBN 022659064X

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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

Marketing

Marketing
Title Marketing PDF eBook
Author
Publisher
Pages 800
Release 1977
Genre Marketing
ISBN

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