The Curious Marketer

The Curious Marketer
Title The Curious Marketer PDF eBook
Author Harish Bhat
Publisher Random House India
Pages 299
Release 2017-02-22
Genre Literary Collections
ISBN 9385990888

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‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

Off-The-Wall Marketing Ideas

Off-The-Wall Marketing Ideas
Title Off-The-Wall Marketing Ideas PDF eBook
Author Nancy Michaels
Publisher Simon and Schuster
Pages 247
Release 1999-11-01
Genre Business & Economics
ISBN 1440519609

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Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Included are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown, like Estee Lauder, The Hair Replacement Specialist, Sy Sperling, and the rent- a-car wiz, Warren Avis!

Sociopolitical Aspects of International Marketing

Sociopolitical Aspects of International Marketing
Title Sociopolitical Aspects of International Marketing PDF eBook
Author Erdener Kaynak
Publisher Psychology Press
Pages 410
Release 1991
Genre Business & Economics
ISBN 0866569510

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Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.

Your First Year in Network Marketing

Your First Year in Network Marketing
Title Your First Year in Network Marketing PDF eBook
Author Mark Yarnell
Publisher Crown
Pages 305
Release 2010-12-08
Genre Business & Economics
ISBN 0307757862

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How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration

APAIS 1991: Australian public affairs information service

APAIS 1991: Australian public affairs information service
Title APAIS 1991: Australian public affairs information service PDF eBook
Author
Publisher National Library Australia
Pages 1022
Release
Genre
ISBN

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Understanding Digital Marketing

Understanding Digital Marketing
Title Understanding Digital Marketing PDF eBook
Author Damian Ryan
Publisher Kogan Page Publishers
Pages 304
Release 2012-03-03
Genre Business & Economics
ISBN 0749464283

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

My Life as a Corporate Goddess

My Life as a Corporate Goddess
Title My Life as a Corporate Goddess PDF eBook
Author Jane C. Rosen
Publisher Author House
Pages 180
Release 2006-04-19
Genre Business & Economics
ISBN 1425925707

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If the Goddess could share the Acropolis with the great Gods of Greek mythology, then why can’t she share a seat alongside the mere mortals of the corporate boardroom? A refreshing look into the ongoing dialogue of women in leadership. What readers are saying: “An Audacious, witty voice from the corridors of corporate America. Jane Rosen is fed up and doesn’t want women to take it anymore. Her frank insights deliver a truly energized read.” Joanne Gordon, author of How Starbucks Fought for Its Life Without Losing Its Soul, and Career Bliss: Secrets from 100 Women Who Love Their Work “An insightful and witty read that combines some necessary tools for navigating the corporate world as a woman, along with the sense of humor it takes to get there in style. A book every working woman should read.” Michele M. Larsen, publisher of NW Women’s Journal “For any woman who has found herself surrounded by white guys in ties around the board room table, Jane Rosen has written the definitive primer in how to thrive, not just survive, the environment. And, she does it with grace, humor, compassion – and data. Men and women can use this judicious, balanced insight into today’s corporate life.” Carol Ferris, former Vice President, Hampton Affiliates