In his book „Marktform und Gleichgewicht“, published initially in 1934, Heinrich von Stackelberg presented his groundbreaking leadership model of firm competition. In a work of great originality and richness, he described and analyzed a market situation in which the leader firm moves first and the follower firms then move sequentially. This game-theoretic model, now widely known as Stackelberg competition, has had tremendous impact on the theory of the firm and economic analysis in general, and has been applied to study decision-making in various fields of business. As the first translation of von Stackelberg’s book into English, this volume makes his classic work available in its original form to an English-speaking audience for the very first time.

Market structure is the description of the overall market behavior. A soldier has to know the opponent's behavior to chose the exact weapon to carry to war. Similarly, before applying technical Analysis the trader should know the market they are in . In most cases, traders use correct technical analysis on the wrong market structure. They get burnt quickly and start to wonder what went wrong.Good technical analysis on the wrong market behavior is wrong. This book focuses on giving the trader an understanding of how the market is behavior through analyzing trends and ranges . While analyzing structure the trader is given technical skills that can help make discretionary choices in trading securities. The book explains market structure as a result of momentum caused by traders and investors.The trading knowledge in this book can be used in all financial markets, stocks, bonds, futures, forex, and many more. The explanations reflect market drivers. At the end of the book, a beginner-level trader should be able to analyze any security and have a say on potential movements and trading opportunities.Only pue price action is used .

Sunk Costs and Market Structure bridges the gap between the new generation of game theoretic models that has dominated the industrial organization literature over the past ten years and the traditional empirical agenda of the subject as embodied in the structure-conduct-performance paradigm developed by Joe S. Bain and his successors.