The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

"Market Leadership Strategies for Service Companies" reveals the key strategies every service company needs to know in order to become a market leader and then successfully stay ahead of the competition. Service industries and companies now dominate the U.S. economy, accounting for nearly 70 percent of the GNP and over 70 percent of the workforce in recent years. In order to achieve dramatic growth in any service industry--from fast food to telecommunications--authors Craig Terrill and Arthur Middlebrooks affirm that companies must find ways to move away from industry parity battles and focus instead upon marketing the intangible aspects of the service experience and addressing new, intense, and unmet customer needs. Directed to senior marketing and management professionals, "Market Leadership Strategies for Service Companies" elucidates the steps to take in order to create dramatic growth in any service company, in any service industry, through reapproaching the marketing mindset. Examples drawn from a wide selection of recognizable service companies and industries including Southwest Airlines, Dominos Pizza, Pizza Hut, Taco Bell, Fed Ex, Home Depot, IBM, Marriott Hotels, and MiniMaids, illustrate how any company can achieve market dominance by moving in a different direction from competitors and by putting people back into the service equation. This book gives managers innovative practices and approaches that can lead to growth of the entire organization, higher profit margins, and increased customer loyalty.

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

The business environment is a commonly used term and highlights all the factors and forces that can possibly affect the business. The business environment in the modern world is as dynamic as it can be. The constantly changing demands and trends affect businesses immensely, along with the change in the demands, the environment of the business needs to be in sync with the work environment to make sure the operations run as seamlessly as possible. The book is an epic piece of writing and highlights all the factors and external constraints to make it a life-changing read for anyone who wants to succeed in the competitive business market. If you want to see yourself as a successful business person, grab your copies to learn more!

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.