This title tells the story of the social media gaming company Zynga, known for games such as FarmVille and CityVille, and its unconventional founder and CEO, Mark Pincus. As suggested by the company's motto Connecting the world through games, Pincus has aimed to connect people around the globe through games played on Facebook and other social platforms. Readers will enjoy getting the inside scoop on Pincus's sometimes controversial journey to the billionaires' club.

During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.

100 Essential Beliefs, Characteristics and Habits of Elite Entrepreneurs What Every Successful Entrepreneur Knows But Won’t Tell You Achieve unimaginable business success and financial wealth. Reach the upper echelons of entrepreneurs, where you’ll find Mark Zuckerberg of Facebook, Sara Blakely of Spanx, Mark Pincus of Zynga and many others. Develop the Entrepreneur Mind – a way of thinking that comes from learning the vital lessons of the best entrepreneurs. Through compelling stories of modern-day business tycoons, Kevin Johnson, president of the multi-million dollar company Johnson Media Inc., shares the essential beliefs, characteristics and habits of elite entrepreneurs. In this riveting book, written for new and veteran entrepreneurs, Johnson identifies 100 lessons in seven key areas: Strategy, Education, People, Finance, Marketing and Sales, Leadership, and Motivation. Lessons include how to think big, who makes the best business partners, what captivates investors, when to abandon a business idea, where to avoid opening a business bank account, and why too much formal education can hinder your entrepreneurial growth. Smart and insightful, The Entrepreneur Mind is the ultimate primer on how to think like an entrepreneur. KEVIN D. JOHNSON, president of Johnson Media Inc. and a serial entrepreneur, has several years of experience leading his multimillion-dollar marketing and communications company that now serves many of the most notable Fortune 100 businesses.

A Financial Times Summer Book of 2019 'The addictive stories of four incredible women who did things their own way and rewrote the code of a whole industry' Emerald Street Described as 'the book that the world needs right now' (Adam Fisher, author of Valley of Genius), Alpha Girls is perfect for fans of Hidden Figures, Lean In and The Social Network. Silicon Valley has long been at the forefront of innovation, but it is renowned for its archaic sexist culture. Alpha Girls is the unforgettable story how a group of talented women achieved success in a tech world run by 'bro-grammers' through sheer grit and determination. Despite the instrumental role they played in building some of the foremost companies of our time, these women have been written out of history - until now. In Alpha Girls, award-winning writer Julian Guthrie reveals their untold stories. *Magdalena Yesil who arrived in America from Turkey with $43 to her name and would go on to help Marc Benioff build Salesforce. *Mary Jane Elmore - one of the first women in the United States to make partner at a venture capital firm. *Theresia Gouw, who helped land and build companies including Facebook, Trulia, Imperva and ForeScout. *Sonja Hoel, the first woman investing partner at Menlo Ventures who invested in McAfee, Hotmail, Acme Packet and F5 Networks as well as founding an all-women's investment group and a national nonprofit for girls. These women, juggling work and family, shaped the tech landscape we know today while overcoming unequal pay, actual punches, betrayals and the sexist attitudes prevalent in Silicon Valley. Despite the setbacks, they would rise again to rewrite the rules for an industry they love.

“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

How does anyone get to the top of their field? We all know it takes hard work, dedication, and the occasional dose of luck, but what separates a wannabe from a winner? The Art of Doing brings together an incredible cross-section of individuals who are the at the top of their respective fields, from actor Alec Baldwin to New York Times crossword puzzle editor Will Shortz, to and asks them each one question: how do you succeed at what you do? The advice that they share is illuminating, and occasionally surprising, providing their top ten strategies on how to achieve greatness in a variety of ways. From the practical ("How to Open a Restaurant and Stay in Business," by restaurateur David Chang) to the zany ("How to Live Life on the High Wire," by infamous World Trade Center tightrope walker Philippe Petit), each interview is a testament to the knowledge and experiences that these risk-taking, barrier-breaking individuals have used to achieve their own success. With its diverse perspectives and variety of opinions about how to be the best in any field, this book will shape readers' views of success and inspire them to carve out their own niche.

"A superb and convincing work." -Malcolm Gladwell At a time when our planet is in dire peril, Americans mistrust science more than ever. Few journalists appreciate what is at stake better than Michael Specter, who has spent the last twenty years reporting on everything from the AIDS epidemic to the digital revolution. In Denialism, he eloquently shows how, in a world where protesters march against childhood vaccines and Africans starve to death rather than import genetically modified grains, we must reconnect with the rational thinking that has underpinned the advance of civilization since the eighteenth century. What emerges is a manifesto that brilliantly captures one of the pivotal clashes of our era.