The Annenbergs
Title | The Annenbergs PDF eBook |
Author | John E. Cooney |
Publisher | Simon & Schuster |
Pages | 456 |
Release | 1982 |
Genre | Biography & Autobiography |
ISBN |
"This is the colorful and dramatic biography of two of America's most controversial entrepreneurs: Moses Louis Annenberg, 'the racing wire king, ' who built his fortune in racketeering, invested it in publishing, and lost much of it in the biggest tax evasion case in United States history; and his son, Walter, launcher of TV Guide and Seventeen magazines and former ambassador to Great Britain."--Jacket.
Percutaneous Absorption
Title | Percutaneous Absorption PDF eBook |
Author | Robert L. Bronaugh |
Publisher | CRC Press |
Pages | 992 |
Release | 1999-05-28 |
Genre | Science |
ISBN | 9781420000948 |
Since publication of the Second Edition in 1989, numerous innovations have occurred that affect the way scientists look at issues in the field of percutaneous absorption. Focusing on recent advances as well as updating and expanding the scope of topics covered in the previous edition, Percutaneous Absorption, Third Edition provides thorough coverage of the skin's role as an important portal of entry for chemicals into the body. Assembles the work of nearly 80 experts-30 more than the Second Edition-into a unified, comprehensive volume that contains the latest ideas and research! Complete with nearly 600 drawings, photographs, equations, and tables and more than 1600 bibliographic citations of pertinent literature, Percutaneous Absorption, Third Edition details the applied biology of percutaneous penetration factors that affect skin permeation, such as age, vehicles, metabolism, hydration of skin, and chemical structure in vivo and in vitro techniques for measuring absorption, examining factors influencing methodology such as animal models, volatility of test compound, multiple dosage, and artificial membranes procedures for use in transdermal delivery, exploring topics such as effects of penetration enhancers on absorption, optimizing absorption, and the topical delivery of drugs to muscle tissue And presents new chapters on mathematical models cutaneous metabolism prediction of percutaneous absorption in vitro absorption methodology dermal decontamination concentration of chemicals in skin transdermal drug delivery mechanisms of absorption safety evaluation of cosmetics absorption of drugs and cosmetic ingredients nail penetration Emphasizes human applications-particularly useful for pharmacists, pharmacologists, dermatologists, cosmetic scientists, biochemists, toxicologists, public health officials, manufacturers of cosmetic and toiletry products, and graduate students in these disciplines! An invaluable reference source for readers who need to keep up with the latest developments in the field, Percutaneous Absorption, Third Edition is also an excellent experimental guide for laboratory personnel.
Everyone's Guide to Cancer Therapy
Title | Everyone's Guide to Cancer Therapy PDF eBook |
Author | Malin Dollinger |
Publisher | Andrews McMeel Publishing |
Pages | 672 |
Release | 1991 |
Genre | Health & Fitness |
ISBN | 9780836224184 |
Provides information on how cancer is diagnosed, treated, and managed day to day.
Balancing the Secrets of Private Disclosures
Title | Balancing the Secrets of Private Disclosures PDF eBook |
Author | Sandra Petronio |
Publisher | Routledge |
Pages | 393 |
Release | 1999-12-01 |
Genre | Language Arts & Disciplines |
ISBN | 1135673551 |
This book joins together disclosure, privacy, and secrecy to pursue a greater understanding of how people are both public and private in their interactions. To be social yet autonomous, known yet unknown, independent yet dependent on others is essential to the communicative world. How do people manage these seemingly incongruous goals? This book argues that they actively work at balancing simultaneous needs of being both public and private. It highlights many different ways that people balance their public needs with their privacy needs underscoring the multidimensional nature of balance. The chapters also show that the opposing needs occur within a variety of contexts, from health issues, such as HIV/AIDS, to television talk shows. Readers will discover that avoiding disclosure is a dominant theme. In this way, the authors demonstrate how people balance privacy and secrecy by deemphasizing openness. Taken as a whole, this volume offers a refreshing new look at age-old concerns.
Human Communication Theory and Research
Title | Human Communication Theory and Research PDF eBook |
Author | Robert L. Heath |
Publisher | Routledge |
Pages | 460 |
Release | 2013-06-17 |
Genre | Language Arts & Disciplines |
ISBN | 1135677050 |
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
The Business of Sports
Title | The Business of Sports PDF eBook |
Author | Mark Conrad |
Publisher | Taylor & Francis |
Pages | 454 |
Release | 2017-02-17 |
Genre | Language Arts & Disciplines |
ISBN | 1317430530 |
The Business of Sports provides a comprehensive foundation of the economic, organizational, legal and political components of the sports industry. Geared for journalism, communication and business students, but also an excellent resource for those working in sports, this text introduces readers to the ever-increasing complexity of an industry that is in constant flux. Now in its third edition, the volume continues to offer a wealth of statistics and case studies, up to date with the newest developments in sports business and focused on cutting-edge issues and topics, including the many changes in international sports and the role of analytics in decision-making and tax rules that have a major effect on athletes and teams.
Advertising and Public Relations Law
Title | Advertising and Public Relations Law PDF eBook |
Author | Carmen Maye |
Publisher | Routledge |
Pages | 431 |
Release | 2019-06-25 |
Genre | Business & Economics |
ISBN | 1351051725 |
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include: A new chapter on Internet-related laws affecting advertising and public relations speech. History and background of major legal theories affecting professional communicators. Extended excerpts from major court decisions. Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others. Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms. The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.