Marc Benioff é um nome lendário no Vale do Silício, um visionário que revolucionou a indústria de software com a Salesforce, empresa de CRM em nuvem que ele fundou e lidera. Não se contenta apenas com o sucesso comercial; também é um filantropo dedicado que defende a justiça social e a sustentabilidade através da sua empresa.

Marc Benioff é um nome lendário no Vale do Silício, conhecido como um visionário que revolucionou a indústria de software com a Salesforce, empresa de CRM em nuvem que ele fundou e lidera. Benioff não se contenta apenas com o sucesso comercial; ele também é um filantropo dedicado que defende a justiça social e a sustentabilidade através da sua empresa Pledge 1%. Saiba Muito Mais...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.