Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

New technologies are revolutionising the way manufacturing and supply chain management are implemented. These changes are delivering manufacturing firms the competitive advantage of a highly flexible and responsive supply chain and manufacturing system to ensure that they meet the high expectations of their customers, who, in today's economy, demand absolutely the best service, price, delivery time and product quality.To make e-manufacturing and supply chain technologies effective, integration is needed between various, often disparate systems. To understand why this is such an issue, one needs to understand what the different systems or system components do, their objectives, their specific focus areas and how they interact with other systems. It is also required to understand how these systems evolved to their current state, as the concepts used during the early development of systems and technology tend to remain in place throughout the life-cycle of the systems/technology. This book explores various standards, concepts and techniques used over the years to model systems and hierarchies in order to understand where they fit into the organization and supply chain. It looks at the specific system components and the ways in which they can be designed and graphically depicted for easy understanding by both information technology (IT) and non-IT personnel.Without a good implementation philosophy, very few systems add any real benefit to an organization, and for this reason the ways in which systems are implemented and installation projects managed are also explored and recommendations are made as to possible methods that have proven successful in the past. The human factor and how that impacts on system success are also addressed, as is the motivation for system investment and subsequent benefit measurement processes.Finally, the vendor/user supply/demand within the e-manufacturing domain is explored and a method is put forward that enables the reduction of vendor bias during the vendor selection process.The objective of this book is to provide the reader with a good understanding regarding the four critical factors (business/physical processes, systems supporting the processes, company personnel and company/personal performance measures) that influence the success of any e-manufacturing implementation, and the synchronization required between these factors.· Discover how to implement the flexible and responsive supply chain and manufacturing execution systems required for competitive and customer-focused manufacturing· Build a working knowledge of the latest plant automation, manufacturing execution systems (MES) and supply chain management (SCM) design techniques· Gain a fuller understanding of the four critical factors (business and physical processes, systems supporting the processes, company personnel, performance measurement) that influence the success of any e-manufacturing implementation, and how to evaluate and optimize all four factors

Sustainable Manufacturing examines the overall sustainability of a wide range of manufacturing processes and industrial systems. With chapters addressing machining, casting, additive and gear manufacturing processes; and hot topics such as remanufacturing, life cycle engineering, and recycling, this book is the most complete guide to this topic available. Drawing on experts in both academia and industry, coverage addresses theoretical developments and practical improvements from research and innovations. This unique book will advise readers on how to achieve sustainable manufacturing processes and systems, and further the clean and safe environment. This handbook is a part of the four volume set entitled Handbooks in Advanced Manufacturing. The other three address Advanced Machining and Finishing, Advanced Welding and Deforming, and Additive Manufacturing. - Provides basic to advanced level information on various aspects of sustainable manufacturing - Presents the strategies and techniques to achieve sustainability in numerous areas of manufacturing and industrial engineering such as environmentally benign machining, sustainable additive manufacturing, remanufacturing and recycling, sustainable supply chain, and life cycle engineering - Combines contributions from experts in academia and industry with the latest research and case studies - Explains how to attain a clean, green, and safe environment via sustainable manufacturing - Presents recent developments and suggests future research directions

This Introduction to Manufacturing focuses students on the issues that matter to practicing industrial engineers and managers. It offers a systems perspective on designing, managing, and improving manufacturing operations. On each topic, it covers the key issues, with pointers on where to dig deeper. Unlike the many textbooks on operations management, supply chain management, and process technology, this book weaves together these threads as they interact in manufacturing. It has five parts: Getting to Know Manufacturing: Fundamental concepts of manufacturing as an economic activity, from manufacturing strategy to forecasting market demand Engineering the Factory: Physical design of factories and processes, the necessary infrastructure and technology for manufacturing Making Information Flow: The "central nervous system" that triggers and responds to events occurring in production Making Materials Flow: The logistics of manufacturing, from materials handling inside the factory via warehousing to supply chain management Enhancing Performance: Managing manufacturing performance and methods to maintain and improve it, both in times of normal operations and emergencies Supported with rich illustrations and teaching aids, Introduction to Manufacturing is essential reading for industrial engineering and management students – of all ages and backgrounds – engaged in the vital task of making the things we all use.

Because of their mutually influencing interactions, information systems and modern manufacturing systems are intertwined. They have been so integrated that information systems have become an embedded and critical component of any effective manufacturing system. The impact of the increasing focus on information permeates throughout the manufacturing life cycle, from product conceptualization, design, process planning, all the way to production, order fulfilment, and customer services. For these reasons, it is critical that we study information-based manufacturing in its entirety, crossing the traditional functional boundaries and building as much synergy between Information Systems (IS), Information Technology (IT), and manufacturing as possible. This is the motivation for this book and, to this end, the purpose of this book is threefold: to establish an up-to-date interdisciplinary research framework for information-based manufacturing that builds on the research foundation from IS and IT and manufacturing research; to develop a forward-looking research agenda for information-based manufacturing for identifying future directions for research and applications; and to foster a joint academic and industrial research agenda in information systems and manufacturing by identifying the greatest synergy possible between academic research and industrial practices.

This book describes a vision of manufacturing in the twenty-first century that maximizes efficiencies and improvements by exploiting the full power of information and provides a research agenda for information technology and manufacturing that is necessary for success in achieving such a vision. Research on information technology to support product and process design, shop-floor operations, and flexible manufacturing is described. Roles for virtual manufacturing and the information infrastructure are also addressed. A final chapter is devoted to nontechnical research issues.

A comprehensive reference book for those with interest in, or need to know, how operations in the world's factories work, and how common products, components, and materials are made.