Manual of Advertising Self-regulation with the -- Code of Advertising Standards for Ireland (5th Edition); Code of Sales Promotion Practice (3rd Edition)
Title | Manual of Advertising Self-regulation with the -- Code of Advertising Standards for Ireland (5th Edition); Code of Sales Promotion Practice (3rd Edition) PDF eBook |
Author | Advertising Standards Authority for Ireland |
Publisher | |
Pages | 84 |
Release | 2001 |
Genre | Advertising |
ISBN |
The Global Advertising Regulation Handbook
Title | The Global Advertising Regulation Handbook PDF eBook |
Author | Mary Alice Shaver |
Publisher | M.E. Sharpe |
Pages | 275 |
Release | 2013-09-30 |
Genre | Business & Economics |
ISBN | 0765629712 |
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.
Advertising Self-regulation in Europe
Title | Advertising Self-regulation in Europe PDF eBook |
Author | |
Publisher | |
Pages | 168 |
Release | 2007 |
Genre | |
ISBN |
The 5th edition, fully revised and updated for 2007, provides a comprehensive overview of self-regulatory systems in Europe. An essential companion for planning pan-European advertising campaigns, the Blue Book is the only publication that brings together the self-regulatory and legislative rules governing advertising in Europe.
Responsible Self-regulation
Title | Responsible Self-regulation PDF eBook |
Author | Proprietary Association of South Africa |
Publisher | |
Pages | 44 |
Release | 1987* |
Genre | |
ISBN | 9780620121637 |
Advertising Self-regulation in Europe
Title | Advertising Self-regulation in Europe PDF eBook |
Author | European Advertising Standards Alliance |
Publisher | |
Pages | 152 |
Release | 2005 |
Genre | Advertising |
ISBN |
"Commonly known as the Blue Book, Advertising self-regulation in Europe is the definitive guide to the self-regulatory and legislative rules governing advertising in Europe and beyond today. Fully updated and expanded for 2005, the fourth edition of the Blue Book provides an excellent overview of self-regulation in the European context. Key features include:Detailed country analyses, outlining statutory and self-regulatory structures as well as an overview of the SRO's composition and main activities; Comprehensive tables offering a useful comparison of SRO functions and code rules; In-depth analysis of the key issues in advertising standards today, including advertising of food and alcoholic beverages, and advertising to children"--Publisher.
Advertisining Self-regulation in Europe and Beyond
Title | Advertisining Self-regulation in Europe and Beyond PDF eBook |
Author | European Advertising Standards Alliance |
Publisher | |
Pages | 255 |
Release | 2010 |
Genre | |
ISBN |
The British Code of Sales Promotion Practice
Title | The British Code of Sales Promotion Practice PDF eBook |
Author | Code of Advertising Practice Committee |
Publisher | |
Pages | 9 |
Release | 1974 |
Genre | Marketing |
ISBN | 9780903143028 |