En cualquier parte del mundo globalizado actual la competencia entre empresas y cadenas de valor resulta cada vez más estrecha. En consecuencia, una empresa debe centrarse en tratar de buscar nuevas fuentes de ventaja competitiva, para lo cual, una mejor gestión de la logística y el transporte pueden resultar claves. Manual Básico de Logística Integral intenta ofrecer una visión amplia y práctica de los diferentes procesos logísticos inherentes a una empresa, incidiendo en aspectos como el aprovisionamiento, la producción, el almacenamiento, la distribución y el transporte de los productos.

Competitiveness' Key Factor s: the organization's internal resources, its heterogeneous distribution and its difficulty to imitate them

La obra pone de manifiesto el papel fundamental que ocupa hoy la logística entodos los sectores de la actividad económica. Las reflexiones y sugerencias propuestas, se apoyan en las experiencias y casuísticas vividas a lo largo de ungran númerode proyectos realizados. Bien es cierto que la logística no es unaciencia exacta, por lo cual cada solución aportada a cada proyecto siempre viene dada en función de las necesidades de los clientes y del poder de inversión de los mismos, y dicha solución tiene un carácter dinámico a lo largo de laevolución económica y tecnológica de la empresa. Es una obra bien planificaday clara, que servirá de manual de consulta o estudio y análisis tanto a profesionales como a estudiantes que necesiten comenzar en el todavía desconocidomundo de la logística. Al mismo tiempo que pretende clarificar el posicionamiento de la Logística dentro del organigrama de la empresa. Las luchas por el control de la logística por parte de Marketing, Producción y Comercial deben acabar, ya que la colaboración entre todos estos departamentos la enriquecen, trasmitiendo en todo momento un beneficio muy importante al consumidor final.

Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.

Genre studies and genre approaches to literacy instruction continue to develop in many regions and from a widening variety of approaches. Genre has provided a key to understanding the varying literacy cultures of regions, disciplines, professions, and educational settings. GENRE IN A CHANGING WORLD provides a wide-ranging sampler of the remarkable variety of current work. The twenty-four chapters in this volume, reflecting the work of scholars in Europe, Australasia, and North and South America, were selected from the over 400 presentations at SIGET IV (the Fourth International Symposium on Genre Studies) held on the campus of UNISUL in Tubarão, Santa Catarina, Brazil in August 2007—the largest gathering on genre to that date. The chapters also represent a wide variety of approaches, including rhetoric, Systemic Functional Linguistics, media and critical cultural studies, sociology, phenomenology, enunciation theory, the Geneva school of educational sequences, cognitive psychology, relevance theory, sociocultural psychology, activity theory, Gestalt psychology, and schema theory. Sections are devoted to theoretical issues, studies of genres in the professions, studies of genre and media, teaching and learning genre, and writing across the curriculum. The broad selection of material in this volume displays the full range of contemporary genre studies and sets the ground for a next generation of work.

For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.