(Book). Making it in music has never been easy, but today it's harder than ever before. The digital age has dawned and, with it, the music biz has wholly merged with the entertainment industry. Up-and-comers are immediately faced with a dire choice: alter your art to appease the powers that be or learn to navigate the notoriously grimy underside of the most glamorous profession in the world. Whether you're a self-reliant DIY musician or an aspiring personal manager, Stephen Marcone and David Philp's Managing Your Band Artist Management: The Ultimate Responsibility can help you keep your shirt and maybe just maybe make a buck, all for less than the price of a decent dinner. Now in its sixth edition, Managing Your Band has long since been the standard bearer for aspirants and hardened vets alike. From dive bars to festivals, from branding and merchandising to marketing and publicity, from publishing and licensing to rights and contracts, Marcone and Philp leave no stone unturned in this comprehensive guide to artist management. A lofty claim, eh? No need to take our word for it luminaries in every corner of the industry are willing to testify. To put it mildly, the book has a reputation with record labels. John Butler, Vice President of Promotion at Curb, believes that "Marcone and Philp take on our ever-changing business with a fresh and complete approach. The breadth of information here is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry." Paul Sinclair, the EVP of Digital Strategy & Innovation at Atlantic, attests that "the 6th edition of Managing Your Band provides an excellent blueprint to follow paths of flexibility and specificity toward a successful career in music. In this book, you find the framework. Implement it well and you have a better shot of finding success with your musical art." Joe Riccitelli, the EVP/GM of RCA, considers the book "a must for new and established managers who may need a brush-up on topics they have forgotten," as "Stephen's & David's vast experience pays off in the 6th edition." Hell, this is "the only book" music mogul Harvey Leeds "took to Israel to teach the Israelis about the international music and entertainment business!" In the end, we think Doc McGhee, the man who whisked Bon Jovi and Motley Crue to superstardom, says it best: "I wish I had something like this when I was starting out!" What more can we say? Pick up the latest edition of Managing Your Band and chase that wild dream!

Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies. This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include: The twenty-first-century DIY manager The live ecosystem Music publishing Social media Analytics offered by streaming services Each chapter includes learning objectives, a summary, and suggested projects for course usage. For access to the free instructor’s manual which includes a sample syllabus and test questions, please email [email protected].

(Book). One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.

This insightful volume provides readers with valuable information about managing a band: what to look for in a band manager or management team, getting gigs, controlling a band's sound, and much more.

In today’s fast-moving music industry, what does it take to build a life-long career? Now more than ever, all those working in music need to be aware of many aspects of the business, and take control of their own careers. Understanding the Music Business offers students a concise yet comprehensive overview of the rapidly evolving music industry, rooted in real-world experiences. Anchored by a wealth of career profiles and case studies, this second edition has been updated throughout to include the most important contemporary developments, including the advent of streaming and the shift to a DIY paradigm. A new "Both Sides Now" feature helps readers understand differing opinions on key issues. Highly readable, Understanding the Music Business is the perfect introduction for anyone seeking to understand how musical talents connect to making a living.

Understanding the Music Business offers students a current overview of the music business. Going beyond what most music business texts offer, Weismann delivers a contemporary approach that addresses the unanswered questions for today's music students, such as, "Is it really possible to make a living as musician?" Understanding the Music Business covers the basics in the first part of the text. This first section deals with the fundamentals of the industry, including recording, music publishing, agents, managers, radio and television, unions, the internet and new technology, and regional and international music markets. However, it is the second half of the text that breaks new ground by covering the career paths of new artists in the industry, the development and need for entrepreneurial skills, and the ways that individuals forge careers in the industry.

Starting Out Right: Beginning Band Pedagogy is the only complete resource for organizing, planning, and teaching beginning woodwind, brass, and percussion students. The book covers every aspect of teaching beginning band students from the first sounds on the instruments through the first full-band performances. It is the only comprehensive reference that offers step-by-step guidelines for teaching each beginning band instrument, as well as organizing and running a successful beginning band program. Based on the public school teaching experience of the author, the book is designed for use in undergraduate methods and pedagogy classes as well as for clinics and workshops at the undergraduate and graduate levels. This book is also designed to be a reference for the many novice teachers who lead beginning bands or those teachers whose expertise is not in the band realm. While the focus of the book is on teaching beginning band, much of the book can be of use to band instructors at any grade level. The book is divided into several parts, which cover the sound-to-sign-to-theory approach to teaching musical literacy; child development as it relates to teaching music; recruiting and retaining students; developing fundamental sounds and skills on each woodwind, brass, and percussion instrument; teaching students to read tonal and rhythmic music notation; and selecting and rehearsing beginning band solo, ensemble, and full-band music. The book also addresses curriculum design, scheduling, and staffing of band programs. Ideas about managing student records, inventory, and equipment are also given special attention. Written in a casual narrative style, the book features real-world examples of how the principles in the book might be applied to actual teaching situations. Another special feature of the book is a set of early field-experience application exercises. Starting Out Right guides readers as they explore a comprehensive individual and ensemble approach to teaching each woodwind, brass, and percussion instrument.