Managing Sales Interfaces
Title | Managing Sales Interfaces PDF eBook |
Author | Frank V. Cespedes |
Publisher | |
Pages | 0 |
Release | 1992 |
Genre | |
ISBN |
Managing Business Interfaces
Title | Managing Business Interfaces PDF eBook |
Author | Amiya K. Chakravarty |
Publisher | Springer Science & Business Media |
Pages | 333 |
Release | 2006-03-03 |
Genre | Business & Economics |
ISBN | 0387250026 |
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.
Improving Sales and Marketing Collaboration
Title | Improving Sales and Marketing Collaboration PDF eBook |
Author | Avinash Malshe |
Publisher | Business Expert Press |
Pages | 120 |
Release | 2014-12-13 |
Genre | Business & Economics |
ISBN | 1606498037 |
Sales and marketing are two primary business functions that focus on creating satisfied customers. Due to their complementary orientations and objectives, these two functions are ideally positioned for a fruitful, synergetic collaboration. UnfortuÂnately, the practical reality in many companies is far removed from this utopia. Sales and marketing personnel fail to communicate effectively, resulting in misunderstandings, frustration, and sometimes sabotage. Instead of supporting each other in creating superior value for customers, they often fight tiresome internal battles that are a drain on profits, efficiency and customer satisfaction. Improving Sales and Marketing Collaboration offers the first comprehensive perspective on the functioning of sales-marketing interfaces in business to business (B2B) companies. We explore their complementary roles in creating superior value for customers, problems that occur, the underlying causes of these problems, and potential solutions. These solutions are accompanied by a series of tools that managers can use to diagnose their sales-marketing interface and develop appropriate approaches to improve this relationship. Additionally, the book discusses a number of challenges that companies encounter and the impacts on their sales-marketing interfaces. The discussions and tools presented in this book provide managers with a deep underÂstanding of this critical interface, allowing them to apply these insights to improve their sales-marketing interface, which helps them create superior value for customers.
Managing the R&D/marketing Interface for Product Success
Title | Managing the R&D/marketing Interface for Product Success PDF eBook |
Author | Massoud M. Saghafi |
Publisher | JAI Press(NY) |
Pages | 240 |
Release | 1990 |
Genre | Business & Economics |
ISBN |
Human Interface and the Management of Information
Title | Human Interface and the Management of Information PDF eBook |
Author | Hirohiko Mori |
Publisher | Springer Nature |
Pages | 434 |
Release | |
Genre | |
ISBN | 3031601254 |
Managing the Sales, Marketing and R & D Interface
Title | Managing the Sales, Marketing and R & D Interface PDF eBook |
Author | American Chemical Society. Division of Chemical Marketing and Economics |
Publisher | |
Pages | |
Release | 1985 |
Genre | |
ISBN |
Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design
Title | Human Interface and the Management of Information. Methods, Techniques and Tools in Information Design PDF eBook |
Author | Michael J. Smith |
Publisher | Springer Science & Business Media |
Pages | 1044 |
Release | 2007-08-24 |
Genre | Computers |
ISBN | 3540733450 |
This is the first of a two-volume set that constitutes the refereed proceedings of the Symposium on Human Interface 2007, held in Beijing, China in July 2007. It covers design and evaluation methods and techniques, visualizing information, retrieval, searching, browsing and navigation, development methods and techniques, as well as advanced interaction technologies and techniques.