Managing Public Relations and Brand Image Through Social Media

Managing Public Relations and Brand Image Through Social Media
Title Managing Public Relations and Brand Image Through Social Media PDF eBook
Author Anurag Singh
Publisher Business Science Reference
Pages 0
Release 2016
Genre Branding (Marketing)
ISBN 9781522503323

Download Managing Public Relations and Brand Image Through Social Media Book in PDF, Epub and Kindle

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

Managing Public Relations and Brand Image through Social Media

Managing Public Relations and Brand Image through Social Media
Title Managing Public Relations and Brand Image through Social Media PDF eBook
Author Singh, Anurag
Publisher IGI Global
Pages 378
Release 2016-05-16
Genre Business & Economics
ISBN 1522503331

Download Managing Public Relations and Brand Image through Social Media Book in PDF, Epub and Kindle

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
Title Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities PDF eBook
Author Ekhlassi, Amir
Publisher IGI Global
Pages 198
Release 2018-01-12
Genre Business & Economics
ISBN 1522551441

Download Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities Book in PDF, Epub and Kindle

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Public Relations Strategies and Tactics

Public Relations Strategies and Tactics
Title Public Relations Strategies and Tactics PDF eBook
Author Dennis L. Wilcox
Publisher Pearson Higher Ed
Pages 625
Release 2013-03-18
Genre Language Arts & Disciplines
ISBN 020589724X

Download Public Relations Strategies and Tactics Book in PDF, Epub and Kindle

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.

Public Relations Management in Africa Volume 1

Public Relations Management in Africa Volume 1
Title Public Relations Management in Africa Volume 1 PDF eBook
Author Albert A. Anani-Bossman
Publisher Springer Nature
Pages 282
Release 2023-07-12
Genre Social Science
ISBN 3031267044

Download Public Relations Management in Africa Volume 1 Book in PDF, Epub and Kindle

This two-part volume examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Through analyzing the organizational dynamic, Volume 1 brings together contributors from across Africa to provide valuable insights into how public relations contributes to organizational effectiveness on the continent. Chapters discussed include a review of public relations research in Africa, the role of the African CEO as a public relations activist, the use of social and digital media in public relations, the measurement and evaluation of communication programs, and the implications of the fourth industrial revolution on public relations practice in Africa. Providing important pathways and overviews of public relations management in Africa, this volume not only highlights current practices but offers insights into the future of the practice within its evolving global landscape.

Digital and Social Media Marketing

Digital and Social Media Marketing
Title Digital and Social Media Marketing PDF eBook
Author Nripendra P. Rana
Publisher Springer Nature
Pages 337
Release 2019-11-11
Genre Business & Economics
ISBN 3030243745

Download Digital and Social Media Marketing Book in PDF, Epub and Kindle

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Modern Perspectives on Virtual Communications and Social Networking

Modern Perspectives on Virtual Communications and Social Networking
Title Modern Perspectives on Virtual Communications and Social Networking PDF eBook
Author Thakur, Jyotsana
Publisher IGI Global
Pages 294
Release 2018-10-12
Genre Computers
ISBN 1522557164

Download Modern Perspectives on Virtual Communications and Social Networking Book in PDF, Epub and Kindle

With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.