How to Resolve the Really Hard Problems Every manager makes tough calls—it comes with the job. And the hardest decisions are the “gray areas”—situations where you and your team have worked hard to find an answer, you’ve done the best analysis you can, and you still don’t know what to do. But you have to make a decision. You have to choose, commit, act, and live with the consequences and persuade others to follow your lead. Gray areas test your skills as a manager, your judgment, and even your humanity. How do you get these decisions right? In Managing in the Gray, Joseph Badaracco offers a powerful, practical, and even radical way to resolve these problems. Picking up where conventional tools of analysis leave off, this book provides tools for judgment in the form of five revealing questions. Asking yourself these five questions provides a simple yet profound way to broaden your thinking, sharpen your judgment, and develop a fresh perspective. What makes these questions so valuable is that they have truly stood the test of time—they’ve guided countless men and women, across many centuries and cultures, to resolve the hardest questions of work, responsibility, and life. You can use the five-question framework on your own or with others on your team to help you cut through complexities, understand critical trade-offs, and develop workable solutions for even the grayest issues.

Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency. Through case studies, interviews with executives, and theory, he also examines how organizations have coped with enhancing and reshaping public perceptions. Association Management James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis. While examining the concept of corporate image, he offers detailed guidelines for establishing a corporate image program that communicates effectively with a corporation's various constituencies. Blending practical business case studies, interviews with business leaders, and public communications theory, he examines how companies like Atlantic Richfield, Johnson and Johnson, Sovran Bank, and Giant Food have coped with enhancing and reshaping public perceptions. Gray considers the role of management, media relations, employee concerns, community relations, consumer concerns, external visual image symbols (vital components of a corporate image program, as well as strategies of concern to business/government relations), corporate PACs, and lobbying. He clearly defines the publics of major concern to industry and offers guidelines for managing the corporate image with these publics. Finally, he offers a means of measuring the effectiveness and success of the image-making methods and concepts he proposes. This checklist is especially useful for assessing the value of existing programs and for establishing new ones.

In the spring of 2010, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them—but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply his wisdom to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life, which led to this now-classic article. Although Christensen’s thinking is rooted in his deep religious faith, these are strategies anyone can use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

US cities are faced with the joint challenge of our climate crisis and the lack of housing that is affordable and healthy. Our housing stock contributes significantly to the changing climate, with residential buildings accounting for 20 percent of greenhouse gas emissions. US housing is not only unhealthy for the planet, it is putting the physical and financial health of residents at risk. Our housing system means that a renter working 40 hours a week and earning minimum wage cannot afford a two-bedroom apartment in any US county. In Gray to Green Communities, green affordable housing expert Dana Bourland argues that we need to move away from a gray housing model to a green model, which considers the health and well-being of residents, their communities, and the planet. She demonstrates that we do not have to choose between protecting our planet and providing housing affordable to all. Bourland draws from her experience leading the Green Communities Program at Enterprise Community Partners, a national community development intermediary. Her work resulted in the first standard for green affordable housing which was designed to deliver measurable health, economic, and environmental benefits. The book opens with the potential of green affordable housing, followed by the problems that it is helping to solve, challenges in the approach that need to be overcome, and recommendations for the future of green affordable housing. Gray to Green Communities brings together the stories of those who benefit from living in green affordable housing and examples of Green Communities’ developments from across the country. Bourland posits that over the next decade we can deliver on the human right to housing while reaching a level of carbon emissions reductions agreed upon by scientists and demanded by youth. Gray to Green Communities will empower and inspire anyone interested in the future of housing and our planet.

The health and profitability of grass-based livestock begins with the food they eat. In Managing Pasture, author Dale Strickler guides farmers and ranchers through the practical and ideological considerations behind caring for the land as a key part of running a successful grass-based operation, from the profitability of replacing expensive grain feed with nutrient-rich native grasses to the benefits of ecologically-minded land management. In-depth examinations of the biology and benefits of grazing plants and different grazing strategies accompany detailed plans for paddock and fencing set-ups, livestock watering, and effective methods for dealing with common pasture problems throughout the seasons, from mud to drought. For readers invested in pasture improvement strategies that offer environmental benefits beyond better meat and dairy, including carbon sequestration, erosion prevention, increased pollinator resources and wildlife habitat, and improved water quality, Managing Pasture is an approachable, accessible guide to creating and caring for the grassland that feeds animals and future generations.