This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.

This Book Is A Sincere Attempt To Explain The Operating Functions Of Management And Tools Of Communications In A Simple And Lucid Language. The Primary Object Of Writing This Book Is To Meet The Requirements Of C.A. (Professional Examination-One) Students. However, This Book Will Also Be Very Useful For The Students Doing B.Com., M.Com., Mba And Other Professional Courses. Even A Layman Who Is Interested In Knowing Basics Of Management Principles And Communication Skill Will Find This Book Extremely Useful.

Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series' trademark mix of checklists and thinker profiles, the guide looks at different types of business communications - written, verbal and external - and also focusses on the challenges of cross-cultural and virtual communication, and websites and social media. Topics covered include: report writing, running meetings, presentations, negotiation, PR and media interview planning, influencing, crisis communications and much more.

Business and Professional Communicationprovides the reader with the strategies they need to effectively manage communication challenges in the workplace. Tailoring relevant communication concepts to the unique demands of the workplace environment,Business and ProfessionalCommunicationsurpasses the coverage of traditional communication books to address the most recent surveys of expected workplace competencies: exhibiting leadership; managing organizational culture, communication style differences, and conflict; dealing with difficult peop≤ improving diversity and intercultural communication; and interviewing, selling, and negotiating successfully.Business and Professional Communicationnot only prepares the reader for relevant, informative, and persuasive public presentations in the workplace, but also prepares them for managing cultural diversity, sales, customer-service, audits, briefings/reports, team-building, and other communication proficiencies vital for success in the modern workplace.

Communicate with greater impact. Have you ever been caught at the end of a presentation when your audience, perhaps a leadership team or a Steering Committee, looks at you blankly and asks this most uncomfortable question: 'So what?' How does that help? If you have been in that position once, you don't want to be there again. You want to know how to answer that question in one single, powerful sentence. Or, even better, set yourself up so nobody asks it. In this book, communication strategists Davina Stanley and Gerard Castles reveal their proven approach. It's all about using storylines to get to the 'So what' fast, and being able to make a case to back it up. You can unlock the power of the 'So what' strategy by taking five steps, which are outlined in this book: 1: Understand why mastering storylining is worth the investment. 2: Learn how to use a storyline to identify and harness the 'So what'. 3: Master the seven classic storyline patterns. 4: Use storylines to shape the communication you share. 5: Introduce storylining in your business. Packed with examples, stories, insights and practical steps, Davina and Gerard show you how to apply these strategies to stop your audiences asking you, 'So what? How does that help us?'.

Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.