Radical Innovation
Title | Radical Innovation PDF eBook |
Author | Richard Leifer |
Publisher | Harvard Business Press |
Pages | 280 |
Release | 2000 |
Genre | Business & Economics |
ISBN | 9780875849034 |
This text aims to prove that established companies can implement revolutionary innovations, and that it is not limited to the realm of startup companies.
Managing and Marketing Radical Innovations
Title | Managing and Marketing Radical Innovations PDF eBook |
Author | Birgitta Sandberg |
Publisher | Routledge |
Pages | 286 |
Release | 2008-02-07 |
Genre | Business & Economics |
ISBN | 1134081316 |
This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.
Marketing As Strategy
Title | Marketing As Strategy PDF eBook |
Author | Nirmalya Kumar |
Publisher | Harvard Business Press |
Pages | 304 |
Release | 2004-05-05 |
Genre | Business & Economics |
ISBN | 1422163393 |
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
Transcultural Marketing for Incremental and Radical Innovation
Title | Transcultural Marketing for Incremental and Radical Innovation PDF eBook |
Author | Bryan Christiansen |
Publisher | |
Pages | 0 |
Release | 2014 |
Genre | Consumers |
ISBN | 9781466647497 |
"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--
Market Rebels
Title | Market Rebels PDF eBook |
Author | Hayagreeva Rao |
Publisher | Princeton University Press |
Pages | 216 |
Release | 2008-12-01 |
Genre | Business & Economics |
ISBN | 1400829747 |
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.
Managing and Marketing Radical Innovations
Title | Managing and Marketing Radical Innovations PDF eBook |
Author | Birgitta Sandberg |
Publisher | Routledge |
Pages | 356 |
Release | 2008-02-07 |
Genre | Business & Economics |
ISBN | 1134081308 |
This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
Strategic Management (color)
Title | Strategic Management (color) PDF eBook |
Author | |
Publisher | |
Pages | 325 |
Release | 2020-08-18 |
Genre | |
ISBN | 9781949373943 |
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.