Birnbaum traces the paths of seven popular management fads in higher education, presenting a model describing their life cycle -- development, diffusion, consequences and eventual disappearance. He shows how management fads contributed to several major problems in higher education, and explains what academic managers can do to maximize the benefits fads can provide while minimizing their organizational costs. Index.

This book provides a detailed examination of the processes that lead to unsustainable growth of nonessential personnel in the modern university. It explores administrative bloat, a major contributor to the rising costs of a college education, comprehensively detailing its development through the examination of case studies. After defining bloat and considering many of the factors that contribute to it (and its associated consequences), a number of case studies are used to elaborate and expand on the themes developed in the initial chapter. The first case focuses on the complex infrastructures being developed to promote the strategically ambiguous focus on student success. Universities have developed a number of information dissemination programs in recent years. One such program that is also explicitly targeted at the commercialization of university research is the development of technology transfer offices. Relatedly, the next case focuses on the institutional pressures brought by various stakeholders to emulate the success of the famed Research Triangle in North Carolina by developing technology incubators and research and development parks that promote entrepreneurship. The final case study focuses on the promise of technology, particularly in the form of distance learning. The final chapter summarizes the book and addresses some more general issues, asking questions such as: What is success? What are the ethical concerns raised by bloat? How do they relate to the individual interests? What manifest and latent functions does it serve?

Alone among America's major institutions, colleges and universities have traditional refused to adopt modern management and planning. Now they have entered a perilous new era of declining enrollments, inflated costs, and shifting academic priorities. The result: higher education is going through a planning and management revolution. This path breaking book describes in detail the nature and dimensions of education's dramatic reversal and the reasons behind it. It examines the new role of strategic planning and the resulting changes in the role of professors, trustees, and college presidents. It describes how colleges and universities can introduce the latest planning and management methods for their own benefit.

Publisher Description

This book addresses the interface between research, policy and practice in the fields of Higher Education Management and Institutional Research. It provides an overview of the current state of research and best managerial practice in the field of HE Management, so vital to the well-being of higher education, and currently at a crucial stage of evolution in so many countries of Europe and the rest of the world.

What makes an academic leader effective? How can the myths surrounding academic leadership induce college presidents to make poor judgments? Can a college president really make a difference in whether an institution is successful in achieving its goals? In this book, Robert Birnbaum reveals the complex factors that influence the real and perceived effectiveness of academic leaders. Drawing on the results of a five-year longitudinal study by the Institutional Leadership Project, he explains how college and university leaders in various types of institutions interact and communicate, assess their own and others' effectiveness, establish goals, transmit values, and make sense of the ambiguous and dynamic organizations in which they work. And Birnbaum tells how presidents can maintain critical constituent support, increase their effectiveness, and ultimately help renew their college's values and spirit.