“ We’re now hip-deep, if not drowning, in the ‘experience economy.‘ Here‘s the smartest book I‘ve read so far that can actually help get your brand to higher ground, fast. And it‘s written by people who not only drew the map, but blazed these trails in the first place.” –Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand Integration Group In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, this book argues, is in providing meaningful customer experiences. Writing in the tradition of Louis Cheskin, one of the founding fathers of market research, the authors of Making Meaning observe, define, and describe the meaningful customer experience. By consciously evoking certain deeply valued meanings through their products, services, and multidimensional customer experiences, they argue, companies can create more value and achieve lasting strategic advantages over their competitors. A few businesses are already discovering this approach, but until now no one has articulated it in such a persuasive and practical way. Making Meaning not only encourages businesses to adopt an innovation process that’s centered on meaning, it also tells you how. The book outlines a plan of action and describes the attributes of a meaning-centric innovation team. With insightful real-world examples drawn from the Cheskin company's experience and from the authors' observations of the contemporary global market, this book outlines a plan of action and describes the attributes of a meaning-centric innovation team. Meaningful experiences—as distinct from trivial ones—reinforce or transform the customer’s sense of purpose and significance. The authors’ vision of a world of meaningful consumption is idealistic, but don’t be fooled: this is a straightforward business book with an eye on the ROI. It shows how to bring R&D, design, and marketing together to create deeper and richer experiences for your customers. Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences is an engaging and practical book for business leaders, explaining how their companies can create more meaningful products and services to better achieve their goals.

Making Value, Making Meaning explores the concept of techné--the application of a thorough and masterful knowledge of a specific field--as an analytic tool useful for understanding how the production process created value and meaning for objects and public monuments in complex societies of pre-Columbian Mesoamerica and the Andes.

Social psychologists have studied beliefs and values, and related constructs such as "attitudes" and "prejudice" for decades. But as this innovative and interdisciplinary book convincingly demonstrates, the scientific examination of beliefs and values now influences research and practice across a range of disciplines. Specifically, this edited volume explores the many cutting edge implications and applications of Equilintegration or EI Theory and the Beliefs, Events, and Values Inventory (BEVI). Grounded in twenty years of research and practice, EI Theory seeks to explain the processes by which beliefs, values, and worldviews are acquired and maintained, why their alteration is resisted, and under what circumstances they are modified. Based upon EI Theory, the BEVI is a comprehensive analytic tool which examines how and why we come to see ourselves, others, and the larger world as we do as well as the influence of such processes on multiple aspects of human functioning. Edited by the developer of the EI model and BEVI method, and informed by contributions from leading U.S. and international scholars, this book features captivating research findings and pioneering practice applications. Research-focused chapters explain how the EI model and BEVI method increase our conceptual sophistication and methodological capacity across a range of areas: Culture, Development, Environment, Gender, Personality, Politics, and Religion. Practice-oriented chapters demonstrate how the BEVI is used in the real world across a range of applied domains: Assessment, Education, Forensics, Leadership, and Psychotherapy. Written in an accessible and engaging manner, this fascinating and timely volume speaks to many of the most pressing issues of our day, by illuminating why we believe what we believe, and demonstrating how our beliefs and values may be assessed, explained, and transformed in the real world. Key Features: Presents an interdisciplinary theoretical model and innovative assessment method derived from two decades of work on the etiology, maintenance, and transformation of beliefs and values Features contributions from leading scholars from the U.S. and internationally, demonstrating the many implications and applications of this cutting edge approach for research and practice Demonstrates the importance of "making sense of beliefs and values" in addressing many of the most pressing issues of our day

"Meaning Making: 8 Values That Drive America's Newest Generations is our investigation into the values that young people, ages 13 to 25, practice and uphold. What motivates them in their common quest to discover, create, and express significant meaning in their lives? What are the organizations and groups they choose to engage with and be a part of? How do those organizations exhibit and express those values? The values young people articulated comprise the chapters of this book. They emerged from surveys and interviews with young people, as well as other quantitative and qualitative research involving a range of resources, both scholarly and popular. As we collected our data early in 2020 through a nationally representative survey; looked at other data sources; and uncovered the practices, people, and organizations that were attracting intense commitment from young people; we made discoveries helpful to leaders trying to shape organizations, groups, institutions, and one-on-one relationships that better serve and care for young people today This is a rush request since publication is end of July...thank you in advance"--

We live in an age of skepticism. Our society places such faith in empirical reason, historical progress, and heartfelt emotion that it’s easy to wonder: Why should anyone believe in Christianity? What role can faith and religion play in our modern lives? In this thoughtful and inspiring new book, pastor and New York Times bestselling author Timothy Keller invites skeptics to consider that Christianity is more relevant now than ever. As human beings, we cannot live without meaning, satisfaction, freedom, identity, justice, and hope. Christianity provides us with unsurpassed resources to meet these needs. Written for both the ardent believer and the skeptic, Making Sense of God shines a light on the profound value and importance of Christianity in our lives.

Making Sense of Numbers teaches students the skills they need to be both consumers and producers of quantitative research: able to read about, collect, calculate, and communicate numeric information for both everyday tasks and school or work assignments. The text teaches how to avoid making common errors of reasoning, calculation, or interpretation by introducing a systematic approach to working with numbers, showing students how to figure out what a particular number means. The text also demonstrates why it is important to apply a healthy dose of skepticism to the numbers we all encounter, so that we can understand how those numbers can (and cannot) be interpreted in their real-world context. Jane E. Miller uses annotated examples on a wide variety of topics to illustrate how to use new terms, concepts, and approaches to working with numbers. End-of-chapter engagement activities designed based on Miller’s three decades of teaching experience can be used in class or as homework assignments, with some for students to do individually and others intended for group discussion. The book is ideally suited for a range of courses, including quantitative reasoning, research methods, basic statistics, data analysis, and communicating quantitative information. An instructor website for the book includes a test bank, editable PowerPoint slides, and tables and figures from the book.

Making Meaning concerns how to live your life to make maximum impact. It does this by being the first book ever to fully develop the idea of meaning (defined as significant impact) which is greatest idea, since everything has it in some way. This development emphasizes that values or ought's/should's provide more meaning in one's life. We have a crying need for this today because most of us have little to believe in. Does my life have enough meaning? is a life-or-death question. This book takes a common sense approach to answering it. The author describes his own seeking and making meaning to render this abstract idea more concrete. Making Meaning explores the following eight sources of meaning: 1) relationships, 2) com- munity, 3) dialogue, 4) work, 5) art, 6) search for God, 7) possessions and 8) intangibles or nonphysical realities. The last source, potentially the largest, is explained and argued for. We have another crying need today to know more than physical things. This book tries to satisfy yet another crying need today: the objectivity of meaning. This gives us external standards to judge and live by. Today's widespread subjective view of meaning allows everyone to believe whatever they want. This view is dangerously chaotic and wrong. Toward the end Making Meaning tackles its major negative challenges: meaninglessness, nihilism (the view that nothing matters eventually) and extreme relativism. Finally, this book defines what is the meaning of life by drawing from all these sources. A very brief survey of the history of thinking about the meaning of life including Socrates, Plato and Aristotle concludes this book Welcome to the wonderful new field of meaningology! About the cover image: Making Meaning mostly involves drawing from its many sources as symbolized by the many good things in nature, including the heights of mountaintops and the warm light of the sun.