Nautilus Book Award Winner: An “engagingly written” behavioral science-based guide to tackling our urgent environmental problems (Robert B. Cialdini, author of Influence: The Psychology of Persuasion). To create a sustainable future and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water (and money) using simple signage to energy suppliers that boost participation in renewable energy programs through mere enrollment-form tweaks, it’s clear that shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A-to-Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience’s personal and social motivators Breaking bad habits and building positive ones Capturing your audience’s attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. “Completely fascinating—we’ve learned a lot about the ways minds work in the last decades and that may help us figure out how to appeal to our better angels more effectively than in the past. Rest assured that people who want to sell us junk are paying attention to these insights—the rest of us better do so too!” —Bill McKibben, author of The End of Nature

The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks—shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience's personal and social motivators Breaking bad habits and building positive ones Capturing your audience's attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants. Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. AWARDS GOLD | 2023 Nautilus Book Awards | Social Sciences & Education

When you change your life, your life changes! Two caterpillars were crawling along a tree branch one day when a butterfly flew overhead. One caterpillar said to the other, "You will never get me up in one of those things." Shift Happens! is about personal alchemy and inner transformation. Some people "go" through life; and other people "grow" through life. Shift Happens! ­celebrates your unlimited potential to grow, blossom, and evolve-in spite of everything. It is a book of hope. The term personal alchemy describes the ability to take a piece of dirt, roll it around a few times, and fashion it into a pearl. This is what an oyster does. Personal alchemy is what your grandmother called turning lemons into lemonade. It is what old wizards described as turning straw into gold. Shift Happens! is about staying open all hours for miracles. Success, love, and happiness are only ever one thought away at most. One new perception, one fresh thought, one act of surrender, one change of heart, one leap of faith, can change your life forever. Discover: - How to choose happiness and allow yourself to relax - The route to forgiveness and releasing yourself from past traumas - Harness stress to take you to new heights of success - How to develop trust and let go of your fear Kickstart change in your life today!

Being vegetarian for nineteen years and working out intensely four to five days per week was supposed to yield results. However, the "bagel" of fat that Dean Dwyer clutched with both hands told a very different tale. At the ripe old age of 45, unemployed and facing a very uncertain future, Dwyer found himself at a rather disturbing crossroads, asking a rather counterintuitive question: "What if eating healthy is making me fat?" And with that one simple question, a paradigm shift like no other was unleashed. Suddenly, nothing was sacred ground. Everything was open for debate. Is cardio important? Hell, is it even necessary? Is diet and exercise secondary to the battle with our personal demons? Is it possible that most of us are over-CARB-onating ourselves with the crappy food we eat? Would we be healthier with NO grains in our diet whatsoever? Could we lose fat by eating more fat? In an honest and at times humorous portrayal of his own personal journey, Dwyer takes us on a coming-of-age tale about weight loss and it's intersection with truth. What he discovers leads to an evolution of 12 EPIC shifts that resulted in an incredible body, mind, and soul transformation.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book.​ Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.

According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams. In an era with more access to the lives of others than ever before, it’s easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison—especially when one’s internal identity is out of alignment with the life they want to live. Anthony Trucks’ Identity Shift gives motivated individuals the tools to make meaningful change where it counts: their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one’s identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life.