How to build a company with a Participation Age culture and eliminate the common management practices still in use from the Industrial Age.

Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

The definitive story of the Dennis Nilsen case featured in BBC's The Nilsen Tapes, and the book behind ITV's Des, starring David Tennant ***WINNER OF THE GOLD DAGGER AWARD FOR CRIME NON-FICTION and THE NUMBER ONE SUNDAY TIMES BESTSELLER*** __________________ Dennis Nilsen, who died in May 2018, admitted to killing at least 15 people before his arrest in 1983. This ground-breaking criminal study of his killings was written with Nilsen's full cooperation, resulting in a fascinating - and horrifying - portrait of the man who worshipped death. In February 1983, residents of Muswell Hill had been plagued by blocked drains. When a plumber was called to investigate, he discovered a large blockage of biological material. To his horror, it appeared to be formed of human flesh and bones. The next day, local resident Dennis Nilsen was arrested. 'Are we talking about one body or two?' a detective asked. Nilsen replied 'Fifteen or sixteen, since 1978. I'll tell you everything.' Within days he had confessed to fifteen gruesome murders over a period of four years. His victims, mostly young gay men at a time when society cared little for them, had been overlooked. Killing for Company is a unique study of a murderer's mind, essential reading for true crime aficionados. __________________ 'You really have to read this extraordinary book to get a full flavour of the weirdness of Nilsen and his crimes' SUNDAY TIMES 'A seminal look into the criminal mind' DAILY MAIL 'Brian Masters has given us a full, well-ordered, dispassionate account of Nilsen's life and crimes' THE TIMES 'Without any doubt one of the most remarkable, complete and most humanely informative accounts of a murderer's mind ever achieved... the book is far superior to any previous English book of its kind and deserves to serve as a model for all future attempts in this genre' NEW SOCIETY 'The book is a perceptive and at times coldly brutal assessment of Nilsen's psychology' MIRROR 'A comprehensive and compelling account' FINANCIAL TIMES 'Brian Masters can rest assured that the job he undertook with such obvious doubts was one worth doing' SPECTATOR 'Probably the best thing of its kind since In Cold Blood . . . a classic study in criminal mentality' YORKSHIRE POST 'Killing For Company must stand as one of the most remarkable and accurate accounts ever written of the singular relationship between a mass murderer and a society . . . a bloody masterpiece.' BERYL BAINBRIDGE 'A truly awesome tale, brilliantly told' LITERARY REVIEW 'A meticulous study of the dark intricacies of the human mind' THE BOOKBAG 'Masters has written an extraordinary book, and his achievement has been the ability to recount horrific details without descending to the lurid sensationalism of the instant books and Fleet Street reports' POLICE 'A compelling and remarkable book ... through Masters' fine writing the reader suspends his nausea for the crimes, and concentrates with Nilsen on his motives and himself' THE LISTENER

Provides an overview of the gun industry, including an analysis of gun violence in today's society in relation to the manufacturing of new guns that are more lethal and more easily concealed

“[Chertkow and Feehan] are the ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry.” —Billboard Magazine You can make a living with music today. The secret is to tap multiple income streams. Making Money With Music gives you over 100 revenue streams and the knowledge on how to tap them. Whether you're a solo artist, band, DJ, EDM producer, or other musician, this book gives you strategies to generate revenue, grow your fan base, and thrive in today's technology-driven music environment. Plus, it lists hundreds of services, tools, and critical resources you need to run your business and maximize income. Making Money With Music will show you: How to tap over 100 income streams 7 business strategies you can implement immediately How to start your music business for $0. How to register your music to collect all of the royalties you are owed worldwide. 13 ways to compete with free and build experiences to drive fan loyalty and engagement into everything you do to increase your revenue. 45 categories of places to get your music heard and videos seen so you can get discovered, grow your fanbase, generate royalties, and boost licensing opportunities. 10 methods for raising money so you can fund your music production and projects. ...and more. Written by the authors of the critically-acclaimed modern classic The Indie Band Survival Guide (1st & 2nd Editions), Making Money With Music is the third installment in The Indie Band Survival Guide series, and will help you build a sustainable music business no matter what kind of music you make, where you live, and whether you're a novice or professional musician. Improve your income by implementing these ideas for your music business today.

The former CEO of Clif Bar, Co-founder of Plum, and serial entrepreneur offers insights about launching and growing a business while maintaining a fulfilled life in this practical guide filled with hard-won advice culled from the author’s own sometimes dark, raw experiences. With a foreword by Steve Blank. Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But following this advice comes at an enormous personal cost: divorce, addiction, even suicide. It means sacrificing the intangibles that make life worth living. Sheryl O’Loughlin knows there is a better way. In Killing It, she shares the wisdom she’s gained from her successful experiences launching a company from the ground up (Plum), running two fast-growing companies (Clif Bar and REBBL), and mentoring aspiring entrepreneurs (Stanford University). She tells it like it is: If you don’t invest in your wellbeing, your business will not succeed, nor will you. Sheryl knows firsthand the difficulty of balancing the needs of her growing family with her physical and mental health, while managing other work and life challenges. In this warm, honest, and wise handbook, she gives you the essentials for killing it in business—without killing the rest of your life. Filled with real-life examples and anecdotes, Killing It addresses common questions including: How do you prepare your significant other for your business venture? How do you time launching and growing your business with the ebb and flow of family life? How do you find joy in the day-to-day? How do you maintain meaningful, supportive friendships? How do you walk away and start again? The ultimate life and business course, Killing It gives entrepreneurs the tools they need to start their enterprise and thrive—both in the office and at home.