During the Six Day War of 1967, polls showed that Americans favored the Israelis over the Arabs by overwhelming margins. In Europe, support for Israel ran even higher. In the United Nations Security Council, a British resolution essentially gave Israel the terms of peace it sought and when the Arabs and their Soviet supporters tried to override the resolution in the General Assembly, they fell short of the necessary votes. Fast forward 40 years and Israel has become perhaps the most reviled country in the world. Although Americans have remained constant in their sympathy for the Jewish state, almost all of the rest of the world treats Israel as a pariah. What caused this remarkable turnabout? Making David into Goliath traces the process by which material pressures and intellectual fashions reshaped world opinion of Israel. Initially, terrorism, oil blackmail, and the sheer size of Arab and Muslim populations gave the world powerful inducements to back the Arab cause. Then, a prevalent new paradigm of leftist orthodoxy, in which class struggle was supplanted by the noble struggles of people of color, created a lexicon of rationales for taking sides against Israel. Thus, nations can behave cravenly while striking a high-minded pose in aligning themselves on the Middle East conflict.

During the Six-Day War of 1967, polls showed that Americans favored the Israelis over the Arabs by overwhelming margins. In Europe, support for Israel ran even higher. In the United Nations Security Council, a British resolution essentially gave Israel the terms of peace it sought, and when the Arabs and their Soviet supporters tried to override the resolution in the General Assembly, they fell short of the necessary votes. Fast forward 40 years and Israel has become perhaps the most reviled country in the world. Although Americans have remained constant in their sympathy for the Jewish state, almost all of the rest of the world treats Israel as a pariah. What caused this remarkable turnabout? Making David into Goliath traces the process by which material pressures and intellectual fashions reshaped world opinion of Israel. Initially, terrorism, oil blackmail, and the sheer size of Arab and Muslim populations gave the world powerful inducements to back the Arab cause. Then, a prevalent new paradigm of “social justice,” in which class conflict was supplanted by the noble struggles of people of color, created a lexicon of rationales for taking sides against Israel. Thus, nations can behave cravenly while striking a high-minded pose in aligning themselves on the Middle East conflict.

Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw, takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty. From the conflicts in Northern Ireland, through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into? David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections others miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage. 'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

In this age of Amazon, Google, and online ordering, sometimes it's hard to remember the days of brick and mortar stores, when you could walk into a physical store, and touch, see, smell the food, clothes, books. Brick and mortar (or B&M, as we will refer to it in this book), are those retail businesses that are located in an actual building (as opposed to an online retailer, or e-tailer, who rarely has a physical location for shoppers to visit). Retailers today no longer have the biggest inventories, best selections or best prices. Brick & Mortar retailers don't have the best hours of operation and cannot compete with the giant on-line retailers or can they? Yes they can, but they need to change the game, and play to the advantages they have and there are many advantages and strengths that must be utilized to not just compete, but beat the on-line giant. In this book you will learn 100 proven promotions and lots of advise and wisdom to win.

STUCK IN A corporate job rut and faced with an unraveling marriage at the age of thirty-six, Roz Savage sat down one night and wrote two versions of her own obituary -- the one that she wanted and the one she was heading for. They were very different. She realized that if she carried on as she was, she wasn't going to end up with the life she wanted. So she turned her back on an eleven-year career as a management consultant to reinvent herself as a woman of adventure. She invested her life's savings in an ocean rowboat and became the first solo woman ever to enter the Atlantic Rowing Race. Her 3,000-mile trial by sea became the challenge of a lifetime. Of the twenty-six crews that set out from La Gomera, six capsized or sank and didn't make it to the finish line in Antigua. There were times when she thought she had hit her absolute limit, but alone in the middle of the ocean, she had no choice but to find the strength to carry on. In Rowing the Atlantic we are brought on board when Savage's dreams of feasts are nourished by yet another freeze-dried meal. When her gloves wear through to her blistered hands. When her headlamp is the only light on a pitch-black night ocean that extends indefinitely in all directions. When, one by one, all four of her oars break. When her satellite communication fails. Stroke by stroke, Savage discovers there is so much more to life than a fancy sports car and a power-suit job. Flashing back to key moments from her life before rowing, she describes the bolt from the blue that first inspired her to row across oceans and how this crazy idea evolved from a dream into a tendinitis-inducing reality. And finally, Savage discovers in the rough waters of the Atlantic the kind of happiness we all hope to find.

Since the 2011 release of Goliath, Tom Gauld has solidified himself as one of the world’s most revered and critically-acclaimed cartoonists working today. From his weekly strips in the Guardian and New Scientist, to his lauded graphic novels You're All Just Jealous of My Jetpack and Mooncop, Gauld’s fascination with the intersection between history, literary criticism, and pop culture has become the crux of his work. Now in paperback, with a new cover and smaller size, Goliath is a retelling of the classic myth, this time from Goliath's side of the Valley of Elah. Goliath of Gath isn't much of a fighter. He would pick admin work over patrolling in a heartbeat, to say nothing of his distaste for engaging in combat. Nonetheless, at the behest of the king, he finds himself issuing a twice-daily challenge to the Israelites: "Choose a man. Let him come to me that we may fight." Quiet moments in Goliath's life as an isolated soldier are accentuated by Gauld's trademark drawing style: minimalist scenery, geometric humans, and densely crosshatched detail. Simultaneously tragic and bleakly funny, Goliath displays a sensitive wit and a bold line--a traditional narrative reworked, remade, and revolutionized into a classic tale of Gauld’s very own.