This collection studies beauty vlogging as a phenomenon operating at the intersection of celebrity culture, digital communities, and the cosmetics industry. Exploring subjects ranging from race and gender to disability and religion, the chapters examine how the genre has impacted social media landscapes and gender expression. The contributors analyze how beauty vlogging makes community and economic success seem accessible for viewers as well as how the beauty vlog itself can function as a platform for enacting and inspiring social commentary and change. Makeup in the World of Beauty Vlogging studies the cultural phenomenon of the beauty vlog as a space where audiences and vloggers find a voice and a means of personal expression via the potentially subversive power of makeup and social media.

Trailblazing transgender actress, activist, and style icon Candis Cayne has spent a lifetime learning how to see herself for who she really is, and along the way has taught herself and others how to celebrate inner beauty as the perfect starting point for outer radiance. Drawing from her personal journey to self-acceptance and comprised of a unique combination of cross-barrier, body-positive wellness and style advice, Hi Gorgeous! is a one-of-a-kind beauty guide that will speak to all women. Engagingly written, highly visual, and filled with "Glam on the Go" tips and exclusive interviews with Candis's team of "radiance experts," the book will cover everything from new definitions of womanhood and beauty (with elements of Candis's own journey woven in) to hands-on makeup and style tips aimed at enhancing all of a woman's possibilities. Hi Gorgeous! opens with a foreword by Candis's best friend, former Olympian and transgender star Caitlyn Jenner. This beautiful, inspiring, and informative book will empower women on their own path and help them convey their radiance to the world.

Fleur De Force started making YouTube videos in 2009 out of a passion for everything beauty and fashion related. What began as a fun hobby quickly turned into something much bigger, and she's spent the past five years seeking out the best products, top tips and easiest ways for us all to look and feel more fabulous. In The Glam Guide she shares all of her secrets and discoveries so whether you're looking for makeup tips, wardrobe cheats, first-date pointers or healthy lifestyle motivation, this is the book for you.

A colourful account of women’s health, beauty, and cosmetic aids, from stays and corsets to today’s viral trends Victorian women ate arsenic to achieve an ideal, pale complexion, while in the 1790s balloon corsets were all the rage, designed to make the wearer appear pregnant. Women of the eighteenth century applied blood from a black cat’s tail to problem skin, while doctors in the 1880s promoted woollen underwear to keep colds at bay. Beautification and the pursuit of health may seem all-consuming today, but their history is long and fantastically varied. Ranging across the last four hundred years, Margarette Lincoln examines women’s health and beauty in fascinating detail. Through first-hand accounts and reports of physicians, quacks, and advertising, Lincoln captures women’s lived experience of consuming beauty products, and the excitement—and trauma—of adopting the latest fashion trends. Considering everything from body sculpture, diet, and exercise to skin, teeth, and hair, Perfection is a vibrant account of women’s body-fashioning—and shows how intimately these practices are related to community and identity throughout history.

The definition of a beautiful face has never been constant. See howpolitical and social climates have molded accepted beauty rituals andthe evolution of cosmetics from ancient times through today. This updated and refreshed reference book chronicles historic trends for the eyes, lips, and face, and offers in-depth aesthetic reviews of each decade from the1920s to today. Follow the fascinating history of cosmetic trends vintage ads; detailed makeup application guides;and profiles of famous makeup innovators, connoisseurs, and iconicfaces. Over 450 images, timelines, and detailed vintage color palettesshow the changing definitions of beauty and document makeup innovations(the first mascara, lipstick, eye shadow, etc.) that have evolvedthroughout the history of cosmetics. This is an ideal reference for theprofessional makeup artist, cosmetologist, educator, student, andgeneral makeup enthusiasts

​Authenticity is a highly-prized concept on social media, but given the history of the term, has it been adequately scrutinised? This book provides an alternative definition of authentic social media practice and suggests that, rather than being an achievable ideal, authenticity reveals itself as an unrepeatable temporary interval. Applying a post-structural lens of performativity, Taylor analyses the resurgence of the authentic as a cultural trend and argues that the professionalisation of social media has given rise to a ‘neoliberal authentic’ that equates productivity with self-actualisation, questioning whether society should present this as a cultural ideal. Using a new critical framework, Taylor recontextualises authenticity in a variety of social media practices. This includes authentic self-representation, authentic influence and its effect in influencer culture, as well as meme production as an attempt to find authenticity. Part-reader, part-manifesto, the book asks readers to reappraise authenticity and provides a working definition for future practice.

The YouTube star and beauty guru shares her hard-won lessons on success, style, and finding the sweetness in all aspects of your life. Since posting her first makeup tutorial in 2008, Dulce Candy has become one of the top beauty stars on YouTube, boasting more than 2 million subscribers and garnering hundreds of millions of views of her bright and energetic videos. But before she became a style icon and a role model to millions of young women, Dulce struggled to make her way in the world. Having emigrated with her family from Mexico to the United States when she was six years old, Dulce battled depression and low self-esteem as a teenager and eventually enlisted in the army in an attempt to turn her life around. It was here, on the battlefields of Iraq, that she finally uncovered and embraced her true passion—fashion and beauty—and gained the confidence to move on from her past, follow her dream, and launch what would become her wildly successful brand. The Sweet Life chronicles Dulce Candy’s inspiring story, showing that anyone can be successful no matter their background and sharing the hard-won lessons that helped transform her from a shy, self-doubting teenager into a confident business woman and beauty expert. According to Dulce, you can’t live the sweet life until you accept who you are—flaws and all—and take chances—knowing that failure is just a part of learning and fear is a sign that you’re trying something new and exciting. Drawing on anecdotes from her own life and career, Dulce offers advice on building a personal brand (“Know what makes you different”), building confidence (“Fake it till you make it”) and balancing the personal and the professional (“Don’t settle when you settle down”). She also emphasizes the importance of both inner and outer beauty, encouraging women to love themselves, ignore the critics, and flaunt their own original style. Part memoir, part manifesto, The Sweet Life is a fun, inspirational guide for any woman who wants to find success and happiness without compromising who she is.