Like the ocean, the marketplace constantly changes and today's cresting?reward?becomes tomorrow's crashing?risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities. Innovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business.?Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge. Packed with stories of innovators, entrepreneurs, and legends, Make Your Own Waves reveals 10 Surfer's Rules that will guide entrepreneurs and innovators including: Learn to swim--the basics set the stage for everything Get wet--you can't succeed if you stick to the shore Always look "outside"--watch for what's coming or you may miss a better opportunity Commit, charge, shred--you have to go all out to be all in Never turn your back on the ocean--always stay in touch with the marketplace and the customer Stay stoked--desire drives success Discover the do’s and don’ts for innovators and entrepreneurs that will lead you to success.

Make Waves encourages readers to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks readers through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give readers a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waves highlights the important steps that individuals at any level can take toward positive change. By reinforcing readers' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change. Wave Makers profiled include: Clint Hurdle: Manager of the Pittsburgh Pirates; believes in positive attitude and culture and changes the MLB clubhouse; this year leading the Pirates to their first winning season since 1992. Charley Johnson: Started Pay It Forward foundation. Joe Nussbaum: Started Big Event at Texas A&M when in college in the '80s and has continued to grow; largest one-day college community service day in the country and has been adopted by over seventy universities. Emma Scheffler: High school soccer player who started Insulin Angels, a nonprofit for children diagnosed with diabetes, after her own diagnosis; feared her dream of college soccer was over, so engaged other students and local hospitals after thinking about how to make her diagnosis a positive. Allen Stephenson: Started Southern Tide at twenty-two-years old when in med school and followed a passion to create a clothing line; built momentum by creating interest and participation on southern college campuses; they are now growing rapidly and it started with a great polo shirt.

"Quick and easy step-by-step experiments"--Cover.

The biography of a medical maverick who is challenging scientific convention with his astounding approach to achieving and maintaining health. Dr. Irving Dardik's radical notions about how all matter moves in interconnected waves has drawn deep skepticism from physicists, and his early attempts to put his theory into practice in the field of health care got him banned from practicing medicine in the 1990s. But now, after a decade's worth of rigorous research that seems to support Dardik's SuperWave theory, scientists at such esteemed institutions as MIT, Harvard, and Stanford Research International are signing on with Dardik's team to probe the possibilities. For example, Dardik's unique approach to physical exercise, based on his Principle, has achieved some remarkable successes in reversing symptoms of chronic disease. Making Waves weaves together two fascinating stories: Dardik's personal progression from vascular surgeon to scientific iconoclast and pioneer, chronicling his struggle to convince the scientific community to take him seriously; and the evolution of his mind-expanding SuperWave Principle. Colleagues--skeptics as well as supporters--consider the impact of SuperWave theory on current thinking about nature on all scales, from the universe to the subatomic world, and in the realms of biology, applied science, and medicine. The resulting read will interest those concerned with their own health and vitality as well as those curious about the fundamental workings of nature.

Instagram sensation Clark Little shares his most remarkable photographs from inside the breaking wave, with a foreword by world surfing champion Kelly Slater. “One of the world’s most amazing water photographers . . . Now we get to experience up-close these moments of bliss.”—Jack Johnson, musician and environmentalist Surfer and photographer Clark Little creates deceptively peaceful pictures of waves by placing himself under the deadly lip as it is about to hit the sand. "Clark's view" is a rare and dangerous perspective of waves from the inside out. Thanks to his uncanny ability to get the perfect shot--and live to share it--Little has garnered a devout audience, been the subject of award-winning documentaries, and become one of the world's most recognizable wave photographers. Clark Little: The Art of Waves compiles over 150 of his images, including crystalline breaking waves, the diverse marine life of Hawaii, and mind-blowing aerial photography. This collection features his most beloved pictures, as well as work that has never been published in book form, with Little's stories and insights throughout. Journalist Jamie Brisick contributes essays on how Clark gets the shot, how waves are created, swimming with sharks, and more. With a foreword by eleven-time world surfing champion Kelly Slater and an afterword by the author on his photographic practice and technique, Clark Little: The Art of Waves offers a rare view of the wave for us to enjoy from the safety of land.

Musical sounds are some of the most mobile human elements, crossing national, cultural, and regional boundaries at an ever-increasing pace in the twentieth and twenty-first centuries. Whole musical products travel easily, though not necessarily intact, via musicians, CDs (and earlier, cassettes), satellite broadcasting, digital downloads, and streaming. The introductory chapter by the volume editors develops two framing metaphors: “traveling musics” and “making waves.” The wave-making metaphor illuminates the ways that traveling musics traverse flows of globalization and migration, initiating change, and generating energy of their own. Each of the nine contributors further examines music—its songs, makers, instruments, aurality, aesthetics, and images—as it crosses oceans, continents, and islands. In the process of landing in new homes, music interacts with older established cultural environments, sometimes in unexpected ways and with surprising results. They see these traveling musics in Hawai‘i, Asia, and the Pacific as “making waves”—that is, not only riding flows of globalism, but instigating ripples of change. What is the nature of those ripples? What constitutes some of the infrastructure for the wave itself? What are some of the effects of music landing on, transported to, or appropriated from distant shores? How does the Hawai‘i-Asia-Pacific context itself shape and get shaped by these musical waves? The two poetic and evocative metaphors allow the individual contributors great leeway in charting their own course while simultaneously referring back to the influence of their mentor and colleague Ricardo D. Trimillos, whom they identify as “the wave maker.” The volume attempts to position music as at once ritual and entertainment, esoteric and exoteric, tradition and creativity, within the cultural geographies of Hawai‘i, Asia, and the Pacific. In doing so, they situate music at the very core of global human endeavors.

A visually stunning journey across the world’s oceans, featuring soulful surfers living with purpose “The women in this book are my sea sisters and I believe that by sharing these remarkable stories, we inspire other women to make wiser and more empowered choices in their own lives.”—Kassia Meador, former pro-longboarder and founder of Kassia+Surf Women Making Waves is a celebration of the sisterhood of surfing, featuring extraordinary women from the United States, Philippines, Mexico, Australia, Senegal, Japan, France, and beyond. Author Lara Einzig profiles more than two dozen inspiring female surfers from around the globe—from activists to artists—who are breaking new ground on land and finding healing, joy, and community in the water. There is Maya Gabeira, a Brazilian woman who surfed the biggest wave of anyone in 2020; Bonnie Wright, the British actress, activist, and author; Risa Mara Machuca, who runs a free surfing camp in Mexico for local children; and Zara Noruzi, an Iranian exile who found peace on the water in Australia. Through candid interviews on the transformational power of surfing, and with immersive photography of beautiful beaches, surf shacks, and favorite breaks, Einzig captures the life-altering strength and resilience that these women discover in their connection to the waves. Women Making Waves captures the innate, spiritual essence of our connection to the ocean, inviting us all to paddle out.