Mail Technology Evolution to e-Revolution explores how rapid technological advances and liberalization of the postal world is transforming individuals and business customers' options and expectations.

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

"Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types. Key Features: Encompasses several channels of political communication including interpersonal and public communication, radio, television, newspapers, and the World Wide Web Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions Concentrates on the field of political communication since the middle of the 20th century Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes Key Themes: Biographies Books, Films, Journals, Television Democracy, Democratization Education and Nonprofit Organizations Elections Government Operations and Institutions Legal and Regulatory Media Events Media Outlets and Programs Role of Media in Political Systems News Media Coverage of Politics, Political Affairs Theoretical Approaches Types of Political Media Political Attitudes Political Campaigns Political Events Political Groups and Organizations Political Issues Political Journalism Theoretical Concepts Women in Politics The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings." http://catdir.loc.gov/catdir/enhancements/fy0828/2007026514-d.html.

This 4-volume set focuses on the use of microbial bioremediation and phytoremediation to clean up pollutants in soil, such as pesticides, petroleum hydrocarbons, metals, and chlorinated solvents, which reduce the soil's fertility and renders it unfit for plant growth. The volumes cover the many diverse eco-friendly microbial bioremediation and phytoremediation techniques for sustainable soil management. Volume 4: Degradation of Pesticides and Polychlorinated Biphenyls addresses pesticide degradation, PCBs degradation, and genetic interventions. It begins by describing environmental pesticide degradation, mechanisms and sustainability, microbes and microbial enzymes, plant microbe interactions, organophosphorus degradations and endosulfan degradation. It then goes on to discuss PCBs and degradation, cypermethrin, degradation by Phanerochaete chrysosporium, and carvone and surfactants for degradation of PCBs. The book also advocates for genetic systems for degradation of PCBs and pesticides, with discussion of the different advantages and disadvantages for each strategy and the various techniques. Other volumes in the 4-volume set: • Volume 1: Fundamental Aspects and Contaminated Sites • Volume 2: Microbial Approaches and Recent Trends • Volume 3: Inventive Techniques, Research Methods, and Case Studies Together, these four volumes provide in-depth coverage of the mechanisms, advantages, and disadvantages of the bioremediation and phytoremediation technologies for safe and sustainable soil management.