Internet, Phone, Mail, and Mixed-Mode Surveys

Internet, Phone, Mail, and Mixed-Mode Surveys
Title Internet, Phone, Mail, and Mixed-Mode Surveys PDF eBook
Author Don A. Dillman
Publisher John Wiley & Sons
Pages 532
Release 2014-08-18
Genre Education
ISBN 1118456149

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The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Mail and Telephone Surveys

Mail and Telephone Surveys
Title Mail and Telephone Surveys PDF eBook
Author Don A. Dillman
Publisher Wiley
Pages 344
Release 1978-05-01
Genre Social Science
ISBN 9780471215554

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Develops a theoretically based system guided by principles of social exchange and administration that ensure high quality surveys at low cost. Presents step-by-step procedures and shows why each step is important. Contains many examples and, where appropriate, contrasts acceptable and unacceptable procedures.

Mail and Telephone Surveys

Mail and Telephone Surveys
Title Mail and Telephone Surveys PDF eBook
Author Don A. Dillman
Publisher New York ; Toronto : Wiley
Pages 352
Release 1978-05
Genre Business & Economics
ISBN

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USA. Textbook on a new approach to the methodology of successful telephone surveys and mail surveys (the total design model, t.d.m.) - comprises a general guide (accompanied by numerous examples) on writing, constructing and implementing questionnaires, interviews and follow up studies, taking into account the respondent's attitudes, religion, behaviour etc., followed by prospects and concern for the future. Bibliography pp. 300 to 318, diagram and map.

Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods
Title Encyclopedia of Survey Research Methods PDF eBook
Author Paul J. Lavrakas
Publisher SAGE Publications
Pages 1073
Release 2008-09-12
Genre Social Science
ISBN 150631788X

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To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vast complexities that the range and practice of survey methods present. To complicate matters, technology has rapidly affected the way surveys can be conducted; today, surveys are conducted via cell phone, the Internet, email, interactive voice response, and other technology-based modes. Thus, students, researchers, and professionals need both a comprehensive understanding of these complexities and a revised set of tools to meet the challenges. In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint. Key Features Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the thorny issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses Presents a Reader′s Guide to organize entries around themes or specific topics and easily guide users to areas of interest Offers cross-referenced terms, a brief listing of Further Readings, and stable Web site URLs following most entries The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

Conducting Research Surveys Via E-mail and the Web

Conducting Research Surveys Via E-mail and the Web
Title Conducting Research Surveys Via E-mail and the Web PDF eBook
Author Matthias Schonlau
Publisher Rand Corporation
Pages 0
Release 2002
Genre Computers
ISBN 9780833031105

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Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.

Survey Research for Public Administration

Survey Research for Public Administration
Title Survey Research for Public Administration PDF eBook
Author David H. Folz
Publisher SAGE
Pages 210
Release 1996-04-24
Genre Political Science
ISBN 0761901531

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This basic introduction to survey research for public administration is organised around the fundamental stages of the research process - planning, design, implementation, analysis and presentation

Professional Mail Surveys

Professional Mail Surveys
Title Professional Mail Surveys PDF eBook
Author Paul L. Erdos
Publisher McGraw-Hill Companies
Pages 312
Release 1970
Genre Business & Economics
ISBN

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