Magnetic Resonance Imaging, not so long ago a diagnostic tool of last resort, has become pervasive in the landscape of consumer medicine; images of the forbidding tubes, with their promises of revelation, surround us in commercials and on billboards. Magnetic Appeal offers an in-depth exploration of the science and culture of MRI, examining its development and emergence as an imaging technology, its popular appeal and acceptance, and its current use in health care. Understood as modern and uncontroversial by health care professionals and in public discourse, the importance of MRI—or its supposed infallibility—has rarely been questioned. In Magnetic Appeal, Kelly A. Joyce shows how MRI technology grew out of serendipitous circumstances and was adopted for reasons having little to do with patient safety or evidence of efficacy. Drawing on interviews with physicians and MRI technologists, as well as ethnographic research conducted at imaging sites and radiology conferences, Joyce demonstrates that current beliefs about MRI draw on cultural ideas about sight and technology and are reinforced by health care policies and insurance reimbursement practices. Moreover, her unsettling analysis of physicians' and technologists' work practices lets readers consider that MRI scans do not reveal the truth about the body as is popularly believed, nor do they always lead to better outcomes for patients. Although clearly a valuable medical technique, MRI technology cannot necessarily deliver the health outcomes ascribed to it. Magnetic Appeal also addresses broader questions about the importance of medical imaging technologies in American culture and medicine. These technologies, which include ultrasound, X-ray, and MRI, are part of a larger trend in which visual representations have become central to American health, identity, and social relations.

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Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.

Since the mid-nineteenth century, there has been a notable acceleration in the development of the techniques used to confirm identity. From fingerprints to photographs to DNA, we have been rapidly amassing novel means of identification, even as personal, individual identity remains a complex chimera. The Art of Identification examines how such processes are entangled within a wider sphere of cultural identity formation. Against the backdrop of an unstable modernity and the rapid rise and expansion of identificatory techniques, this volume makes the case that identity and identification are mutually imbricated and that our best understanding of both concepts and technologies comes through the interdisciplinary analysis of science, bureaucratic infrastructures, and cultural artifacts. With contributions from literary critics, cultural historians, scholars of film and new media, a forensic anthropologist, and a human bioarcheologist, this book reflects upon the relationship between the bureaucratic, scientific, and technologically determined techniques of identification and the cultural contexts of art, literature, and screen media. In doing so, it opens the interpretive possibilities surrounding identification and pushes us to think about it as existing within a range of cultural influences that complicate the precise formulation, meaning, and reception of the concept. In addition to the editors, the contributors to this volume include Dorothy Butchard, Patricia E. Chu, Jonathan Finn, Rebecca Gowland, Liv Hausken, Matt Houlbrook, Rob Lederer, Andrew Mangham, Victoria Stewart, and Tim Thompson.

2011 AJN Book of the Year Winner in Professional Development and Issues! "This collected scholarship...will inform the personal/professional evolution of caring and nursing into this century and beyond, inviting new visions of the evolved human in the world of practice, education, research, administration, and clinical care. It is truly a visionary futuristic manifesto for this time in nursing and health sciences at all levels." Jean Watson, PhD, RN, AHN-BC, FAAN University of Colorado Denver College of Nursing Founder: Watson Caring Science Institute, Boulder, Colorado (From the Reflection) This innovative volume explores nursing and complexity science, and investigates how they relate in research, education, and practice. The book examines best methods for using complex systems, with expert contributing authors drawn from nursing, sociology, informatics, and mathematics. Each author is actively involved in studying and applying complexity science in diverse populations and various settings-especially in terms of nursing, chronic care, health care organizations, and community health networks. Chapters conclude with a response written by a nursing scholar, administrator, or practitioner, focusing on chapter concepts relevant to the complex systems seen in nursing. Chapters also include models that relate how these concepts can be used in practice, management, education, and research-from micro to macro scales. The first of its kind, this book demonstrates the potential of complex systems perspectives in nursing and health care research, education, and practice. Key Features Presents the central concepts of complexity science as they relate to nursing Facilitates greater understanding of human caring relationships through the lens of complex organizational systems Provides examples of how to create and implement complex systems models that enhance care for individuals, and in leadership roles, organizational caring, nursing informatics, and research methods

Public speaking and communication skills are a foremost quality required for becoming a leader in any sphere of life. The efforts to develop these skills must begin at an early age. Along with comprehensive education, children must be introduced to behavioral science, manners and public speaking. This will help in developing their intellect and personality for holistic growth and success. The purpose of writing this book is to share the detailed aspects and fine nuances of public speaking which will help people in developing effective communication skills. Public speaking is an art and we can master it with regular practice and experience. It helps us in achieving success, recognition and respect from the society, family and colleagues.