At the dawn of the new millennium, Western culture is marked by various fantasies that imagine our future selves and their forms of embodiment. These fantasies form part of a rapidly growing discourse about the future of the human form, the disappearing boundary between the human and the technological and the cultural consequences of greater human-technological integration. This book is about those cultural fantasies of fetishism, the different forms they take and the various ways in which the transformative processes they depict can reaffirm accepted definitions of identity or reconfigure them in an entirely new fashion.

Hartmut Böhme’s study of fetishism spans all the way from Christian image magic in the Middle Ages to fetishistic practices in fashion, advertising, sport and popular culture today. In it he provides a thorough exploration of religion, magic, idolatry, sexuality and consumption, charting the mental, scientific and artistic processes through which fetishism became a central category in European culture’s account of itself.

"Fetishism (supposing that it existed)": a preface to the translation of Charles de Brosses's Transgression / Rosalind C. Morris -- Introduction: fetishism, figurism, and myths of enlightenment / Daniel H. Leonard -- A note on the translation / Daniel H. Leonard -- On the worship of fetish gods; or, a parallel of the ancient religion of Egypt with the present religion of Nigritia / Charles de Brosses ; translated by Daniel H. Leonard -- After De Brosses: fetishism, translation, comparativism, critique / Rosalind C. Morris -- A fetiche is a fetiche: no knowledge without difference of the word: rereading De Brosses -- Excursus: recontextualizing De Brosses, with Pietz in and out of Africa -- Re Kant and the good fetishists among us -- Hegel: back to the heart of darkness -- Fetishism against itself; or, Marx's two fetishisms -- The great fetish; or, the fetishism of the one -- Freud and the return to the dark continent: the other fetish -- Conjuncture: Freud and Marx, via Lacan -- Anthropology's fetishism: the custodianship of reality -- Fetishism reanimated: surrealism, ethnography, and the war against decay -- Deconstruction's fetish: undecidable, or the mark of Hegel -- Rehistoricizing generalized fetishism: the era of objects -- Anthropological redux: the reality of fetishism -- The fetish is dead, long live fetishism

Written by an international team of experts, the Handbook makes accessible a full range of theoretical and applied approaches to the study of material culture, and the place of materiality in social theory, presenting current thinking about material culture from the fields of archaeology, anthropology, geography, and science and technology studies.

Long considered a figurehead of family values and wholesome adolescence, the Disney franchise has faced increasing criticism over its gendered representations of children in film, its stereotypical representations of race and non-white cultures, and its emphasis on the heterosexual couple. Against a historical backdrop of studio history, audience reception, and the industrial-organizational apparatus of Disney media, Seán Harrington examines the Disney classics through a psychoanalytical framework to explore the spirit of devotion, fandom, and frenzy that is instilled in consumers of Disney products and that underlie the fantasy of the Magic Kingdom. This compelling study demystifies the unsettling cleanliness and pretensions to innocence that the Disney brand claims to hold.

The History and Theory of Fetishism, the expanded version of Iacono's enduring classic Teorie del feticismo and available for the first time in English, aims to provide the historical context necessary to understanding the concept of "fetishism" and offers an overview of the ideologies, prejudices, and critical senses that shaped the Western observer's view of otherness and of his own world. Iacono examines the moment when the Western observer turned his colonizing and evangelizing gaze to continents such as Africa and the Americas, while attempting to simultaneously destabilize and look at his own world critically.