Madderlake's Trade Secrets reveals how to find the best flower resources, how to choose containers, how and when to cut from branches, shrubs, and plants from the garden and from nature, how to place a phone order with a florist, and countless other trade secrets that have kept Madderlake at the top of its field for twenty years. Throughout, noted gardeners and writers Ken Druse, Lee Bailey, Linda Yang, Timothy Mawson, and Alice Waters give advice on everything from flower markets to gardening resources. Easy-to-spot sidebars, step-by-step instructions, and more than 240 full-color photographs guide the reader through natural flower arranging.

From the creative minds behind one of the world's most innovative flower shops comes the book that will revolutionize the way we buy and use flowers. Lays out plans for reawakening the flower industry while offering practical advice for amateurs and professionals alike, with countless examples of how to create natural flower arrangements. Full-color photographs.