Priming your body to build muscle and burn fat. Learn about food's effect on the biochemical processes that influencemuscle growth and fat burning.

Many people want to attain the muscles and lean body of a bodybuilder but wonder how to do it right......................

Priming your body to build muscle and burn fat. Learn about food's effect on the biochemical processes that influencemuscle growth and fat burning.

Stop counting calories and transform your body while eating all the foods you love with The Everything Macro Diet Cookbook! You can finally stop counting calories and start eating foods that bring you joy! With the macro diet, no food is off limits. You can eat just about anything, just in specific portion sizes and still lose weight and gain lean muscle. The Everything Macro Diet Cookbook is an introduction to this flexible diet that can help anyone lose weight without having to avoid your favorite foods that may contain fats or carbs. Based on the simple formula that balances the daily intake of protein, fat, and carbohydrates, the macro diet is gaining in popularity as people discover they can shed pounds without feeling deprived. The Everything Macro Diet Cookbook not only includes an introduction to the diet that is changing lives, but also 300 recipes for every meal and sample meal plans to make shopping and meal prep easier than ever! This book gives you all you need to transform your body while eating what you love!

Say goodbye to calorie counting with this revolutionary weight-loss method. Macronutrients or 'macros' are the three main nutrient groups your body can't live without: carbohydrates, fats and protein. So many diets focus on calorie counting, but not all calories are created equal: your body doesn't process 20 calories of kale and 20 calories of chocolate in the same way because of their different macro breakdowns. Macro counting is all about balance. By eating the right ratio of carbohydrates, fats and protein, you can lose weight and build muscle in a healthy, sustainable way without avoiding the foods you love. This flexible approach to dieting encourages you to make smart food choices that guarantee results. The Macro Method will tell you everything you need to know about counting macros, including the latest research about how the diet works and its nutritional benefits. The 21-day plan will help you ditch the calorie counting for good, with more than 40 simple recipes to tempt you.

Lose weight and build muscle with this simplified guide to the macronutrient diet—including 50+ recipes—so you can achieve the healthy lifestyle you’ve been craving while enjoying the foods you love! All over the world, people have been looking for ways to lose weight and build lean muscle while still eating all the foods they enjoy. The macro diet has gained popularity with its flexible approach to eating that allows all food groups and simply requires keeping track of your macro intake. But calculating those macros and planning meals around them can be both confusing and time consuming! In Macronutrient Basics, you’ll find easy-to-understand explanations and tips on how to adapt the macro diet to fit your needs—plus easy, delicious recipes and sample meal plans. Whether you’re an athlete looking to boost your performance or a recovering couch potato who wants to lose weight and gain energy without giving up the foods you love, this is the all-inclusive guide to accomplishing your goals. Macronutrient Basics makes it easy to follow this flexible diet plan with a simplified take on the macronutrient diet that will help you transform your lifestyle—and your health!

From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.